I threw out the word “better” entrepreneur the other day

which I thought I’d clarify.

Some people choose to measure entrepreneurs

by the size of their exit or their net worth,

but that’s too shallow a definition.

There has to be a why beyond making money.

I liken the entrepreneurial journey to one of self-discovery with 3 stages:

1. The Artist Stage

It starts with a passion for creating something bold and different.

This is when you hone your product chops.

2. The Survival Stage

Artists need to be able to sell their art or they’ll starve.

This is when you hone your marketing chops.

3. The Transformation Stage

You put it all together and seek a why beyond money.

This is when you define your purpose.

In my view, “better” entrepreneurs make it through all three stages,

and they do it faster than their peers.