I am still new to this marketing and publicity arena. I know a few things for sure, that it this is not a quick race and be consistent. I like to hear from other authors/writers, what are you two top challenges with marketing and what two worked well for you?

With the huge amount of resources claiming good results but also with a high end cost, how can we navigate this information without help from those who been doing this for some time. It is clear that somethings work and somethings don’t.

1. How do you target your audience?
2. Pay or pay not for reviews?
3. The best way to create excitement?
4. Do social media help or hinder?

These are just a few questions and all questions don’t have to be answered. You might have a different experience to share. Keep it 100…