Copywriting


Breakthrough Advertising
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Ogilvy on Advertising
The Boron Letters
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
Scientific Advertising
Influence: The Psychology of Persuasion
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales
How to Write a Good Advertisement: A Short Course in Copywriting
Tested Advertising Methods
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone
Made to Stick: Why Some Ideas Survive and Others Die
Great Leads: The Six Easiest Ways To Start Any Sales Message
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Copywriting Secrets
Scientific Advertising by Claude C. HopkinsThe Robert Collier Letter Book by Robert CollierTested Advertising Methods by John CaplesHow to Write a Good Advertisement by Victor O. SchwabThe Gary Halbert Letter by Gary Halbert
Gary Halbert 30 Day Challenge
9 books — 1 voter
The pillars of an Elite sales career by Mr Benjamin RiallThe Boron Letters by Gary HalbertTested Advertising Methods by John CaplesMaking Ads Pay by John CaplesHow to Write a Good Advertisement by Victor O. Schwab
Quora Curated Copywriting List
18 books — 5 voters

Scientific Advertising by Claude C. HopkinsTested Advertising Methods by John CaplesCopygirl by Anna MitchaelBreakthrough Advertising by Eugene M. SchwartzCashvertising by Drew Eric Whitman
Best Copywriting Books
33 books — 18 voters
Ogilvy on Advertising by David OgilvyD&AD by Design and Art DirectionHack the Buyer Brain by Kenda MacDonaldSorry for the Lobsters by Neil FrenchHey Whipple Squeeze This by Luke Sullivan
Advertising
26 books — 28 voters

The most memorable people are the ones who don't remind me of anyone else. ...more
Melissa Bolton

Don't seek popularity, seek integrity and authenticity. Everything else will follow. ...more
Melissa Bolton

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All those books that were suggested at TCC IRL 2019!
1 member, last active 7 years ago
This group is for people interested in Marketing, Advertising, PR and to say shortly for everyon…more
1 member, last active 8 years ago