Advertising Suggested Reading List (81 books)

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Advertising is a multifaceted industry that meshes creativity, entertainment, business, strategy, and insight to produce some of the most memorable and creative pieces of production.

The following list includes books on creativity, advertising business strategy, art direction/copywriting, and all the interesting ad industry memoirs in between.

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1	Ogilvy on Advertising by David Ogilvy 4.15 avg rating — 12,025 ratings score: 966, and 10 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
2	Copygirl by Anna Mitchael (Goodreads Author) 3.42 avg rating — 1,104 ratings score: 700, and 7 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
3	The Advertising Concept Book by Pete Barry 4.33 avg rating — 861 ratings score: 686, and 7 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
4	Hey Whipple, Squeeze This: A Guide to Creating Great Ads by Luke Sullivan (Goodreads Author) 4.21 avg rating — 5,195 ratings score: 573, and 6 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
5	Influence: The Psychology of Persuasion by Robert B. Cialdini (Goodreads Author) 4.21 avg rating — 186,625 ratings score: 494, and 5 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
6	Confessions of an Advertising Man by David Ogilvy really liked it 4.00 avg rating — 6,204 ratings score: 467, and 5 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
7	Hack the Buyer Brain by Kenda MacDonald 4.14 avg rating — 36 ratings score: 400, and 4 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
8	Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath 3.98 avg rating — 102,322 ratings score: 391, and 4 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
9	Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone by Drew Eric Whitman 4.35 avg rating — 2,716 ratings score: 379, and 4 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
10	Never Go with Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters by Gleb Tsipursky (Goodreads Author) 4.11 avg rating — 261 ratings score: 300, and 3 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
11	Breaking in: Over 130 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired by William Burks Spencer (Editor) 4.23 avg rating — 30 ratings score: 295, and 3 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
11	Pick Me: Breaking Into Advertising and Staying There by Nancy Vonk 3.73 avg rating — 184 ratings score: 295, and 3 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	A Big Life In Advertising by Mary Wells Lawrence 3.86 avg rating — 292 ratings score: 284, and 3 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
14	Breakthrough Advertising by Eugene M. Schwartz 4.55 avg rating — 1,177 ratings score: 274, and 3 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
15	D&AD: The Copy Book by Design and Art Direction 4.31 avg rating — 638 ratings score: 272, and 3 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
16	Naked News for Indie Authors: How NOT to Invest Your Marketing $$$ by Gisela Hausmann (Goodreads Author) 4.49 avg rating — 71 ratings score: 200, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
17	Marketing as a Business System by Neil Kokemuller (Goodreads Author) 4.44 avg rating — 9 ratings score: 197, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
18	The Creative Process Illustrated: How Advertising's Big Ideas Are Born by W. Glenn Griffin 3.83 avg rating — 145 ratings score: 194, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
18	The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters by Joseph Sugarman 4.15 avg rating — 1,641 ratings score: 194, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
20	Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability by Steve Krug (Goodreads Author) 4.24 avg rating — 31,196 ratings score: 193, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
21	How to Put Your Book Together and Get a Job in Advertising by Maxine Paetro 3.84 avg rating — 51 ratings score: 190, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
21	Marketing for Small Businesses: In 52 Bite-sized Chunks by Owen Jones (Goodreads Author) 4.40 avg rating — 10 ratings score: 190, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
21	The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do by Clotaire Rapaille 3.94 avg rating — 3,904 ratings score: 190, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
24	Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising by Jean Kilbourne 4.05 avg rating — 198 ratings score: 189, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
25	My First Time: Top World Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It by Phil Growick (Goodreads Author) 3.62 avg rating — 16 ratings score: 188, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
26	Scientific Advertising by Claude C. Hopkins 4.06 avg rating — 4,023 ratings score: 184, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
27	Advertising: Concept and Copy by George Felton 4.14 avg rating — 152 ratings score: 177, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
28	From Those Wonderful Folks Who Gave You Pearl Harbor by Jerry Della Femina 3.41 avg rating — 883 ratings score: 174, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
28	Affluenza: The All-Consuming Epidemic by John de Graaf 3.76 avg rating — 2,936 ratings score: 174, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
30	One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business by Phil Dusenberry 3.92 avg rating — 50 ratings score: 171, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
30	The Idea Writers: Copywriting in a New Media and Marketing Era by Teressa Iezzi 3.79 avg rating — 461 ratings score: 171, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
32	Positioning: The Battle for Your Mind by Al Ries 4.04 avg rating — 18,755 ratings score: 169, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
33	Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea by Bill Schley 3.89 avg rating — 70 ratings score: 165, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
34	Ancient Secrets Of Lead Generation: Your Primitive Business Guide To Better Leads With Less Effort (PrimitiveBusiness.com #1) by Daryl Urbanski (Goodreads Author) 4.03 avg rating — 34 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
34	How to Get 15,000 Twitter Followers Every Month by Owen Jones (Goodreads Author) 4.40 avg rating — 20 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
34	Community Connections!: Relationship Marketing for Healthcare Professionals by Kelley S. Pendleton DC MPH 4.71 avg rating — 14 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
34	Viral-Marketing Professor: The Best Marketing Is Education! by Nylus Stanton (Goodreads Author) it was amazing 5.00 avg rating — 5 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
34	A Fool Among Fools by John Terracuso (Goodreads Author) 3.89 avg rating — 28 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
34	Sharpen the Saw: The Practitioner's Guide to Advertising by Palani K. A. Pillai 2.67 avg rating — 3 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
34	All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin 3.88 avg rating — 16,448 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
34	The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells by Robert W. Bly (Goodreads Author) 3.92 avg rating — 5,987 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
34	The Desperate Author's Guide To Selling More Books : 89 tips and tricks. Avoid the fear of failure, imagine big, and attract more readers by Agnes Makόczy it was amazing 5.00 avg rating — 1 rating score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
34	The Holistic Guide To Cold-Calling : A Step-By-Step Guide To Help You Create New Business Opportunities by Simone Laraway (Goodreads Author) 3.33 avg rating — 3 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
34	Predatory Thinking: A Masterclass in Out-Thinking the Competition by Dave Trott 4.24 avg rating — 1,714 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
34	Publicity on Steroids: How to Launch and Maximize a Dynamic Publicity Campaign by Freda Drake really liked it 4.00 avg rating — 5 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
34	Positioning for Advantage: Techniques and Strategies to Grow Brand Value by Kimberly A. Whitler 4.40 avg rating — 38 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
47	Business Success Secrets, Principles, Formulas & Ethos: Your Primitive Business Guide To Giving Your Business The Greatest Chance Of Success (PrimitiveBusiness.com #2) by Daryl Urbanski (Goodreads Author) 4.16 avg rating — 25 ratings score: 99, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
47	The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd by Allan Dib (Goodreads Author) 4.31 avg rating — 11,231 ratings score: 99, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
47	Ogilvy on Advertising in the Digital Age by Miles Young 3.60 avg rating — 272 ratings score: 99, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
50	Primitive Business Tools For Success: Checklists, Cheatsheets & How To Use Them (PrimitiveBusiness.com #3) by Daryl Urbanski (Goodreads Author) 4.32 avg rating — 22 ratings score: 98, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
50	100 Ideas that Changed Advertising by Simon Veksner 3.59 avg rating — 34 ratings score: 98, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
52	Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You. by Seth Godin 3.93 avg rating — 5,969 ratings score: 97, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
52	PR School: Your Time to Shine: A Masterclass in Publicity for You and Your Business by Natalie Trice 4.83 avg rating — 6 ratings score: 97, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
54	Go by Chip Kidd 4.11 avg rating — 1,973 ratings score: 96, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
54	Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley (Goodreads Author) 3.96 avg rating — 1,458 ratings score: 96, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
56	Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers by Bridget Brennan 3.81 avg rating — 495 ratings score: 94, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
57	Sorry for the Lobsters by Neil French 4.24 avg rating — 83 ratings score: 93, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
58	DotCom Secrets: The Underground Playbook for Growing Your Company Online by Russell Brunson 4.22 avg rating — 6,726 ratings score: 92, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
59	The Boron Letters by Gary Halbert 4.18 avg rating — 2,325 ratings score: 91, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
60	Where the Suckers Moon: The Life and Death of an Advertising Campaign by Randall Rothenberg 3.97 avg rating — 385 ratings score: 90, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
60	Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing by Tom Doctoroff (Goodreads Author) 3.48 avg rating — 54 ratings score: 90, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
62	Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith 3.94 avg rating — 10,068 ratings score: 89, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
63	The Fall of Advertising & the Rise of PR by Al Ries 3.73 avg rating — 880 ratings score: 88, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
64	Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) by Jon Steel really liked it 4.00 avg rating — 1,646 ratings score: 87, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
65	Creative Advertising: Ideas and Techniques from the World's Best Campaigns by Mario Pricken 4.09 avg rating — 607 ratings score: 86, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
66	Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century by Jim Aitchison 4.03 avg rating — 365 ratings score: 85, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
66	My Life in Advertising by Claude C. Hopkins 4.21 avg rating — 325 ratings score: 85, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
68	Truth in Advertising by John Kenney 3.77 avg rating — 3,790 ratings score: 83, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
68	The Unpublished David Ogilvy by David Ogilvy 4.15 avg rating — 555 ratings score: 83, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
70	Advertising Today ( by Warren Berger (Goodreads Author) 4.04 avg rating — 54 ratings score: 81, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
70	Tested Advertising Methods by John Caples 4.23 avg rating — 1,211 ratings score: 81, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
72	Making Ads Pay: Timeless Tips for Successful Copywriting by John Caples 4.33 avg rating — 70 ratings score: 79, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
73	How to Write a Good Advertisement: A Short Course in Copywriting by Victor O. Schwab 4.22 avg rating — 529 ratings score: 78, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
74	The Robert Collier Letter Book by Robert Collier 4.09 avg rating — 375 ratings score: 76, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
75	The 100 Greatest Advertisements 1852-1958: Who Wrote Them and What They Did by Julian Watkins 3.60 avg rating — 48 ratings score: 75, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
76	Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All by James B. Twitchell 3.73 avg rating — 244 ratings score: 74, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
76	Words that Sell by Richard Bayan 4.02 avg rating — 840 ratings score: 74, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
78	The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells by Robert W. Bly (Goodreads Author) 3.92 avg rating — 5,987 ratings score: 72, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
79	A Whack on the Side of the Head: How You Can Be More Creative by Roger Von Oech 3.95 avg rating — 2,707 ratings score: 71, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
80	A Kick in the Seat of the Pants: using your explorer, artist, judge, & warrior to be more creative by Roger Von Oech 3.97 avg rating — 234 ratings score: 70, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
81	Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy by Maria Veloso 3.81 avg rating — 325 ratings score: 69, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars