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Ogilvy on Advertising
by
4.15 avg rating — 11,642 ratings
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| 2 |
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Copygirl
by
3.42 avg rating — 1,089 ratings
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| 3 |
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The Advertising Concept Book
by
4.33 avg rating — 842 ratings
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| 4 |
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Hey Whipple, Squeeze This: A Guide to Creating Great Ads
by
4.21 avg rating — 5,087 ratings
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| 5 |
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Influence: The Psychology of Persuasion
by
4.21 avg rating — 175,744 ratings
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| 6 |
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Confessions of an Advertising Man
by
4.01 avg rating — 5,991 ratings
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| 7 |
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Hack the Buyer Brain
by
4.15 avg rating — 34 ratings
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| 8 |
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Made to Stick: Why Some Ideas Survive and Others Die
by
3.98 avg rating — 99,077 ratings
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| 9 |
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Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone
by
4.35 avg rating — 2,637 ratings
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| 10 |
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Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters
by
4.12 avg rating — 258 ratings
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| 11 |
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Breaking in: Over 130 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired
by
4.23 avg rating — 30 ratings
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| 11 |
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Pick Me: Breaking Into Advertising and Staying There
by
3.72 avg rating — 184 ratings
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| 13 |
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A Big Life In Advertising
by
3.86 avg rating — 282 ratings
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| 14 |
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Breakthrough Advertising
by
4.55 avg rating — 1,091 ratings
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| 15 |
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D&AD: The Copy Book
by
4.31 avg rating — 603 ratings
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| 16 |
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Naked News for Indie Authors: How NOT to Invest Your Marketing $$$
by
4.50 avg rating — 72 ratings
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| 17 |
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Marketing as a Business System
by
4.44 avg rating — 9 ratings
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| 18 |
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The Creative Process Illustrated: How Advertising's Big Ideas Are Born
by
3.84 avg rating — 145 ratings
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| 18 |
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
by
4.14 avg rating — 1,568 ratings
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| 20 |
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Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
by
4.24 avg rating — 30,614 ratings
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| 21 |
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How to Put Your Book Together and Get a Job in Advertising
by
3.84 avg rating — 51 ratings
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| 21 |
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Marketing for Small Businesses: In 52 Bite-sized Chunks
by
4.40 avg rating — 10 ratings
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| 21 |
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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
by
3.94 avg rating — 3,850 ratings
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| 24 |
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Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising
by
4.04 avg rating — 195 ratings
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| 25 |
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My First Time: Top World Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It
by
3.73 avg rating — 15 ratings
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| 26 |
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Scientific Advertising
by
4.07 avg rating — 3,789 ratings
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| 27 |
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Advertising: Concept and Copy
by
4.12 avg rating — 153 ratings
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| 28 |
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From Those Wonderful Folks Who Gave You Pearl Harbor
by
3.41 avg rating — 868 ratings
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| 28 |
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Affluenza: The All-Consuming Epidemic
by
3.76 avg rating — 2,901 ratings
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| 30 |
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One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business
by
3.92 avg rating — 49 ratings
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| 30 |
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The Idea Writers: Copywriting in a New Media and Marketing Era
by
3.78 avg rating — 460 ratings
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| 32 |
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Positioning: The Battle for Your Mind
by
4.04 avg rating — 18,404 ratings
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| 33 |
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Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea
by
3.89 avg rating — 71 ratings
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| 34 |
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Ancient Secrets Of Lead Generation: Your Primitive Business Guide To Better Leads With Less Effort (PrimitiveBusiness.com #1)
by
really liked it 4.00 avg rating — 33 ratings
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| 34 |
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How to Get 15,000 Twitter Followers Every Month
by
4.40 avg rating — 20 ratings
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| 34 |
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Community Connections!: Relationship Marketing for Healthcare Professionals
by
4.69 avg rating — 13 ratings
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| 34 |
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Viral-Marketing Professor: The Best Marketing Is Education!
by
it was amazing 5.00 avg rating — 5 ratings
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| 34 |
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A Fool Among Fools
by
3.89 avg rating — 28 ratings
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| 34 |
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Sharpen the Saw: The Practitioner's Guide to Advertising
by
2.67 avg rating — 3 ratings
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| 34 |
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
by
3.88 avg rating — 16,296 ratings
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| 34 |
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The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells
by
3.92 avg rating — 5,955 ratings
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| 34 |
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The Desperate Author's Guide To Selling More Books : 89 tips and tricks. Avoid the fear of failure, imagine big, and attract more readers
by
it was amazing 5.00 avg rating — 1 rating
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| 34 |
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The Holistic Guide To Cold-Calling : A Step-By-Step Guide To Help You Create New Business Opportunities
by
3.33 avg rating — 3 ratings
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| 34 |
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Predatory Thinking: A Masterclass in Out-Thinking the Competition
by
4.25 avg rating — 1,682 ratings
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| 34 |
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Publicity on Steroids: How to Launch and Maximize a Dynamic Publicity Campaign
by
really liked it 4.00 avg rating — 4 ratings
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| 46 |
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Business Success Secrets, Principles, Formulas & Ethos: Your Primitive Business Guide To Giving Your Business The Greatest Chance Of Success (PrimitiveBusiness.com #2)
by
4.08 avg rating — 26 ratings
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| 46 |
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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
by
4.32 avg rating — 10,630 ratings
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| 46 |
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Ogilvy on Advertising in the Digital Age
by
3.59 avg rating — 264 ratings
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| 49 |
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Primitive Business Tools For Success: Checklists, Cheatsheets & How To Use Them (PrimitiveBusiness.com #3)
by
4.48 avg rating — 21 ratings
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| 49 |
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100 Ideas that Changed Advertising
by
3.59 avg rating — 32 ratings
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| 51 |
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Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You.
by
3.93 avg rating — 5,958 ratings
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| 51 |
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PR School: Your Time to Shine: A Masterclass in Publicity for You and Your Business
by
4.80 avg rating — 5 ratings
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| 53 |
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Go
by
4.11 avg rating — 1,957 ratings
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| 53 |
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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
by
3.96 avg rating — 1,434 ratings
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| 55 |
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Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
by
3.81 avg rating — 481 ratings
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| 56 |
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Sorry for the Lobsters
by
4.24 avg rating — 83 ratings
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| 57 |
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DotCom Secrets: The Underground Playbook for Growing Your Company Online
by
4.23 avg rating — 6,418 ratings
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| 58 |
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The Boron Letters
by
4.18 avg rating — 2,257 ratings
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| 59 |
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Where the Suckers Moon: The Life and Death of an Advertising Campaign
by
3.98 avg rating — 378 ratings
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| 59 |
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Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing
by
3.48 avg rating — 54 ratings
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| 61 |
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Selling the Invisible: A Field Guide to Modern Marketing
by
3.94 avg rating — 10,020 ratings
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| 62 |
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The Fall of Advertising & the Rise of PR
by
3.73 avg rating — 872 ratings
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| 63 |
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Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
by
really liked it 4.00 avg rating — 1,631 ratings
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| 64 |
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Creative Advertising: Ideas and Techniques from the World's Best Campaigns
by
4.08 avg rating — 605 ratings
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| 65 |
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Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
by
4.02 avg rating — 366 ratings
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| 65 |
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My Life in Advertising
by
4.21 avg rating — 312 ratings
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| 67 |
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Truth in Advertising
by
3.73 avg rating — 3,316 ratings
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| 67 |
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The Unpublished David Ogilvy
by
4.14 avg rating — 530 ratings
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| 69 |
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Advertising Today (
by
4.04 avg rating — 54 ratings
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| 69 |
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Tested Advertising Methods
by
4.23 avg rating — 1,199 ratings
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| 71 |
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Making Ads Pay: Timeless Tips for Successful Copywriting
by
4.37 avg rating — 68 ratings
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| 72 |
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How to Write a Good Advertisement: A Short Course in Copywriting
by
4.21 avg rating — 518 ratings
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| 73 |
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The Robert Collier Letter Book
by
4.11 avg rating — 368 ratings
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| 74 |
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The 100 Greatest Advertisements 1852-1958: Who Wrote Them and What They Did
by
3.60 avg rating — 47 ratings
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| 75 |
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Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All
by
3.73 avg rating — 236 ratings
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| 75 |
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Words that Sell
by
4.02 avg rating — 836 ratings
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| 77 |
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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
by
3.92 avg rating — 5,955 ratings
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| 78 |
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A Whack on the Side of the Head: How You Can Be More Creative
by
3.95 avg rating — 2,680 ratings
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| 79 |
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A Kick in the Seat of the Pants: using your explorer, artist, judge, & warrior to be more creative
by
3.97 avg rating — 229 ratings
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| 80 |
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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
by
3.81 avg rating — 324 ratings
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