Advertising Suggested Reading List (80 books)

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Advertising is a multifaceted industry that meshes creativity, entertainment, business, strategy, and insight to produce some of the most memorable and creative pieces of production.

The following list includes books on creativity, advertising business strategy, art direction/copywriting, and all the interesting ad industry memoirs in between.

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1	Ogilvy on Advertising by David Ogilvy 4.15 avg rating — 11,875 ratings score: 966, and 10 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
2	Copygirl by Anna Mitchael (Goodreads Author) 3.42 avg rating — 1,097 ratings score: 700, and 7 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
3	The Advertising Concept Book by Pete Barry 4.33 avg rating — 855 ratings score: 686, and 7 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
4	Hey Whipple, Squeeze This: A Guide to Creating Great Ads by Luke Sullivan (Goodreads Author) 4.21 avg rating — 5,152 ratings score: 573, and 6 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
5	Influence: The Psychology of Persuasion by Robert B. Cialdini (Goodreads Author) 4.21 avg rating — 181,928 ratings score: 494, and 5 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
6	Confessions of an Advertising Man by David Ogilvy really liked it 4.00 avg rating — 6,150 ratings score: 467, and 5 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
7	Hack the Buyer Brain by Kenda MacDonald 4.11 avg rating — 35 ratings score: 400, and 4 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
8	Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath 3.98 avg rating — 100,903 ratings score: 391, and 4 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
9	Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone by Drew Eric Whitman 4.35 avg rating — 2,695 ratings score: 379, and 4 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
10	Never Go with Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters by Gleb Tsipursky (Goodreads Author) 4.12 avg rating — 259 ratings score: 300, and 3 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
11	Breaking in: Over 130 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired by William Burks Spencer (Editor) 4.23 avg rating — 30 ratings score: 295, and 3 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
11	Pick Me: Breaking Into Advertising and Staying There by Nancy Vonk 3.73 avg rating — 184 ratings score: 295, and 3 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	A Big Life In Advertising by Mary Wells Lawrence 3.86 avg rating — 290 ratings score: 284, and 3 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
14	Breakthrough Advertising by Eugene M. Schwartz 4.54 avg rating — 1,135 ratings score: 274, and 3 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
15	D&AD: The Copy Book by Design and Art Direction 4.31 avg rating — 622 ratings score: 272, and 3 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
16	Naked News for Indie Authors: How NOT to Invest Your Marketing $$$ by Gisela Hausmann (Goodreads Author) 4.49 avg rating — 71 ratings score: 200, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
17	Marketing as a Business System by Neil Kokemuller (Goodreads Author) 4.44 avg rating — 9 ratings score: 197, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
18	The Creative Process Illustrated: How Advertising's Big Ideas Are Born by W. Glenn Griffin 3.83 avg rating — 145 ratings score: 194, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
18	The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters by Joseph Sugarman 4.14 avg rating — 1,608 ratings score: 194, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
20	Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability by Steve Krug (Goodreads Author) 4.24 avg rating — 30,982 ratings score: 193, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
21	How to Put Your Book Together and Get a Job in Advertising by Maxine Paetro 3.84 avg rating — 51 ratings score: 190, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
21	Marketing for Small Businesses: In 52 Bite-sized Chunks by Owen Jones (Goodreads Author) 4.40 avg rating — 10 ratings score: 190, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
21	The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do by Clotaire Rapaille 3.94 avg rating — 3,893 ratings score: 190, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
24	Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising by Jean Kilbourne 4.04 avg rating — 196 ratings score: 189, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
25	My First Time: Top World Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It by Phil Growick (Goodreads Author) 3.73 avg rating — 15 ratings score: 188, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
26	Scientific Advertising by Claude C. Hopkins 4.06 avg rating — 3,923 ratings score: 184, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
27	Advertising: Concept and Copy by George Felton 4.13 avg rating — 153 ratings score: 177, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
28	From Those Wonderful Folks Who Gave You Pearl Harbor by Jerry Della Femina 3.41 avg rating — 875 ratings score: 174, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
28	Affluenza: The All-Consuming Epidemic by John De Graaf 3.76 avg rating — 2,922 ratings score: 174, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
30	One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business by Phil Dusenberry 3.92 avg rating — 50 ratings score: 171, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
30	The Idea Writers: Copywriting in a New Media and Marketing Era by Teressa Iezzi 3.79 avg rating — 461 ratings score: 171, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
32	Positioning: The Battle for Your Mind by Al Ries 4.04 avg rating — 18,613 ratings score: 169, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
33	Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea by Bill Schley 3.89 avg rating — 70 ratings score: 165, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
34	Ancient Secrets Of Lead Generation: Your Primitive Business Guide To Better Leads With Less Effort (PrimitiveBusiness.com #1) by Daryl Urbanski (Goodreads Author) 4.03 avg rating — 34 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
34	How to Get 15,000 Twitter Followers Every Month by Owen Jones (Goodreads Author) 4.40 avg rating — 20 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
34	Community Connections!: Relationship Marketing for Healthcare Professionals by Kelley S. Pendleton DC MPH 4.69 avg rating — 13 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
34	Viral-Marketing Professor: The Best Marketing Is Education! by Nylus Stanton (Goodreads Author) it was amazing 5.00 avg rating — 5 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
34	A Fool Among Fools by John Terracuso (Goodreads Author) 3.89 avg rating — 28 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
34	Sharpen the Saw: The Practitioner's Guide to Advertising by Palani K. A. Pillai 2.67 avg rating — 3 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
34	All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin 3.88 avg rating — 16,393 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
34	The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells by Robert W. Bly (Goodreads Author) 3.92 avg rating — 5,974 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
34	The Desperate Author's Guide To Selling More Books : 89 tips and tricks. Avoid the fear of failure, imagine big, and attract more readers by Agnes Makόczy it was amazing 5.00 avg rating — 1 rating score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
34	The Holistic Guide To Cold-Calling : A Step-By-Step Guide To Help You Create New Business Opportunities by Simone Laraway (Goodreads Author) 3.33 avg rating — 3 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
34	Predatory Thinking: A Masterclass in Out-Thinking the Competition by Dave Trott 4.24 avg rating — 1,701 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
34	Publicity on Steroids: How to Launch and Maximize a Dynamic Publicity Campaign by Freda Drake really liked it 4.00 avg rating — 5 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
46	Business Success Secrets, Principles, Formulas & Ethos: Your Primitive Business Guide To Giving Your Business The Greatest Chance Of Success (PrimitiveBusiness.com #2) by Daryl Urbanski (Goodreads Author) 4.16 avg rating — 25 ratings score: 99, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
46	The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd by Allan Dib (Goodreads Author) 4.32 avg rating — 11,025 ratings score: 99, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
46	Ogilvy on Advertising in the Digital Age by Miles Young 3.59 avg rating — 269 ratings score: 99, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
49	Primitive Business Tools For Success: Checklists, Cheatsheets & How To Use Them (PrimitiveBusiness.com #3) by Daryl Urbanski (Goodreads Author) 4.48 avg rating — 21 ratings score: 98, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
49	100 Ideas that Changed Advertising by Simon Veksner 3.59 avg rating — 34 ratings score: 98, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
51	Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You. by Seth Godin 3.93 avg rating — 5,966 ratings score: 97, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
51	PR School: Your Time to Shine: A Masterclass in Publicity for You and Your Business by Natalie Trice 4.83 avg rating — 6 ratings score: 97, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
53	Go by Chip Kidd 4.11 avg rating — 1,968 ratings score: 96, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
53	Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley (Goodreads Author) 3.96 avg rating — 1,452 ratings score: 96, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
55	Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers by Bridget Brennan 3.82 avg rating — 490 ratings score: 94, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
56	Sorry for the Lobsters by Neil French 4.24 avg rating — 83 ratings score: 93, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
57	DotCom Secrets: The Underground Playbook for Growing Your Company Online by Russell Brunson 4.22 avg rating — 6,627 ratings score: 92, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
58	The Boron Letters by Gary Halbert 4.18 avg rating — 2,291 ratings score: 91, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
59	Where the Suckers Moon: The Life and Death of an Advertising Campaign by Randall Rothenberg 3.97 avg rating — 382 ratings score: 90, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
59	Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing by Tom Doctoroff (Goodreads Author) 3.48 avg rating — 54 ratings score: 90, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
61	Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith 3.94 avg rating — 10,053 ratings score: 89, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
62	The Fall of Advertising & the Rise of PR by Al Ries 3.73 avg rating — 876 ratings score: 88, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
63	Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) by Jon Steel really liked it 4.00 avg rating — 1,638 ratings score: 87, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
64	Creative Advertising: Ideas and Techniques from the World's Best Campaigns by Mario Pricken 4.08 avg rating — 607 ratings score: 86, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
65	Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century by Jim Aitchison 4.02 avg rating — 364 ratings score: 85, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
65	My Life in Advertising by Claude C. Hopkins 4.20 avg rating — 319 ratings score: 85, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
67	Truth in Advertising by John Kenney 3.75 avg rating — 3,510 ratings score: 83, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
67	The Unpublished David Ogilvy by David Ogilvy 4.15 avg rating — 549 ratings score: 83, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
69	Advertising Today ( by Warren Berger (Goodreads Author) 4.04 avg rating — 54 ratings score: 81, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
69	Tested Advertising Methods by John Caples 4.23 avg rating — 1,204 ratings score: 81, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
71	Making Ads Pay: Timeless Tips for Successful Copywriting by John Caples 4.33 avg rating — 69 ratings score: 79, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
72	How to Write a Good Advertisement: A Short Course in Copywriting by Victor O. Schwab 4.21 avg rating — 525 ratings score: 78, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
73	The Robert Collier Letter Book by Robert Collier 4.11 avg rating — 373 ratings score: 76, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
74	The 100 Greatest Advertisements 1852-1958: Who Wrote Them and What They Did by Julian Watkins 3.60 avg rating — 48 ratings score: 75, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
75	Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All by James B. Twitchell 3.74 avg rating — 240 ratings score: 74, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
75	Words that Sell by Richard Bayan 4.02 avg rating — 837 ratings score: 74, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
77	The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells by Robert W. Bly (Goodreads Author) 3.92 avg rating — 5,974 ratings score: 72, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
78	A Whack on the Side of the Head: How You Can Be More Creative by Roger Von Oech 3.95 avg rating — 2,694 ratings score: 71, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
79	A Kick in the Seat of the Pants: using your explorer, artist, judge, & warrior to be more creative by Roger Von Oech 3.97 avg rating — 230 ratings score: 70, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
80	Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy by Maria Veloso 3.81 avg rating — 324 ratings score: 69, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars