Marketing Management


Marketing Management
Principles of Marketing
Good to Great: Why Some Companies Make the Leap... and Others Don't
Ten Deadly Marketing Sins: Signs and Solutions
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Manajemen Pemasaran - Jilid 2
Decoded: The Science Behind Why We Buy
Hooked: How to Build Habit-Forming Products
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer
The Art of Social Media: Power Tips for Power Users