11 books
—
7 voters
Discover new books on Goodreads
Meet your next favorite book
Marketing Management Books
Showing 1-50 of 361
Marketing Management (Hardcover)
by (shelved 23 times as marketing-management)
avg rating 4.06 — 6,049 ratings — published 1967
Principles of Marketing (Hardcover)
by (shelved 4 times as marketing-management)
avg rating 4.09 — 3,133 ratings — published 1980
Good to Great: Why Some Companies Make the Leap... and Others Don't (Hardcover)
by (shelved 4 times as marketing-management)
avg rating 4.12 — 316,486 ratings — published 2001
Ten Deadly Marketing Sins: Signs and Solutions (Hardcover)
by (shelved 3 times as marketing-management)
avg rating 3.81 — 731 ratings — published 2000
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know (Hardcover)
by (shelved 3 times as marketing-management)
avg rating 4.07 — 1,213 ratings — published 2003
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Hardcover)
by (shelved 3 times as marketing-management)
avg rating 3.88 — 3,902 ratings — published 1998
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)
by (shelved 3 times as marketing-management)
avg rating 4.05 — 22,792 ratings — published 1993
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover)
by (shelved 3 times as marketing-management)
avg rating 4.01 — 91,826 ratings — published 2005
Manajemen Pemasaran - Jilid 2 (Paperback)
by (shelved 2 times as marketing-management)
avg rating 4.34 — 74 ratings — published
Decoded: The Science Behind Why We Buy (Kindle Edition)
by (shelved 2 times as marketing-management)
avg rating 4.17 — 1,315 ratings — published 2013
Hooked: How to Build Habit-Forming Products (Hardcover)
by (shelved 2 times as marketing-management)
avg rating 4.12 — 52,638 ratings — published 2013
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (Hardcover)
by (shelved 2 times as marketing-management)
avg rating 3.90 — 892 ratings — published 2010
Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 2 times as marketing-management)
avg rating 4.26 — 29,583 ratings — published 2017
Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer (Paperback)
by (shelved 2 times as marketing-management)
avg rating 4.19 — 1,398 ratings — published 1990
The Art of Social Media: Power Tips for Power Users (Hardcover)
by (shelved 2 times as marketing-management)
avg rating 3.55 — 2,713 ratings — published 2014
Rework (Hardcover)
by (shelved 2 times as marketing-management)
avg rating 3.98 — 179,805 ratings — published 2010
Positioning: The Battle for Your Mind (Paperback)
by (shelved 2 times as marketing-management)
avg rating 4.04 — 18,745 ratings — published 1980
Competitive Strategy: Techniques for Analyzing Industries and Competitors (Hardcover)
by (shelved 2 times as marketing-management)
avg rating 4.17 — 17,158 ratings — published 1980
Marketing Warfare (Hardcover)
by (shelved 2 times as marketing-management)
avg rating 4.10 — 1,803 ratings — published 1986
In Search of Excellence: Lessons from America's Best-Run Companies (Paperback)
by (shelved 2 times as marketing-management)
avg rating 3.91 — 13,749 ratings — published 1982
2000 Social Media Marketing Tricks: The Best Tips, Advice and Practices To Grow Your Business: Facebook, Instagram, YouTube, and More (Kindle Edition)
by (shelved 1 time as marketing-management)
avg rating 3.00 — 21 ratings — published
The Entrepreneurial Manager (The Penguin Business Library)
by (shelved 1 time as marketing-management)
avg rating 0.0 — 0 ratings — published 1987
Marketing Research: Measurement and Method (Paperback)
by (shelved 1 time as marketing-management)
avg rating 3.82 — 11 ratings — published 1976
Бессознательный брендинг: Использование в маркетинге новейших достижений нейробиологии (Азбука-Бизнес) (Russian Edition)
by (shelved 1 time as marketing-management)
avg rating 4.12 — 16 ratings — published
Marketing (Paperback)
by (shelved 1 time as marketing-management)
avg rating 3.33 — 6 ratings — published 1992
Sales and Distribution Management (Paperback)
by (shelved 1 time as marketing-management)
avg rating 4.27 — 52 ratings — published 2005
Porter's Five Forces: Understand competitive forces and stay ahead of the competition (Management & Marketing Book 1)
by (shelved 1 time as marketing-management)
avg rating 3.77 — 90 ratings — published 2015
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (ebook)
by (shelved 1 time as marketing-management)
avg rating 4.40 — 5 ratings — published 2008
The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
by (shelved 1 time as marketing-management)
avg rating 4.12 — 90 ratings — published 2012
Marketing Plans, Sixth Edition: How to prepare them, how to use them (Paperback)
by (shelved 1 time as marketing-management)
avg rating 3.74 — 77 ratings — published 1985
Key Account Management: A Definitive Guide (Paperback)
by (shelved 1 time as marketing-management)
avg rating 3.27 — 15 ratings — published 2006
Market Segmentation: How to do it, how to profit from it (Paperback)
by (shelved 1 time as marketing-management)
avg rating 3.97 — 62 ratings — published 1995
Marketing Metrics: 50+ Metrics Every Executive Should Master (Hardcover)
by (shelved 1 time as marketing-management)
avg rating 4.01 — 1,657 ratings — published 2006
Distribution Channels: Behavioural Dimensions (Paperback)
by (shelved 1 time as marketing-management)
avg rating 4.67 — 3 ratings — published 1969
Career's Quest: Proven Strategies for Mastering Success in Your Profession: Networking and Building Professional Relationships (Paperback)
by (shelved 1 time as marketing-management)
avg rating 4.56 — 108 ratings — published
Marketing in Venus (Paperback)
by (shelved 1 time as marketing-management)
avg rating 3.75 — 251 ratings — published 2003
Managing Oneself (Harvard Business Review Classics)
by (shelved 1 time as marketing-management)
avg rating 3.97 — 14,883 ratings — published 1999
The Essential Drucker (Paperback)
by (shelved 1 time as marketing-management)
avg rating 4.09 — 10,372 ratings — published 2000
Innovation and Entrepreneurship (Paperback)
by (shelved 1 time as marketing-management)
avg rating 4.08 — 11,150 ratings — published 1985
Management: Tasks, Responsibilities, Practices (Paperback)
by (shelved 1 time as marketing-management)
avg rating 4.30 — 1,375 ratings — published 1985
Sensory Marketing: Theoretical and Empirical Grounds (Routledge Interpretive Marketing Research)
by (shelved 1 time as marketing-management)
avg rating 3.17 — 6 ratings — published 2015
The Lean Strategy: Using Lean to Create Competitive Advantage, Unleash Innovation, and Deliver Sustainable Growth (Hardcover)
by (shelved 1 time as marketing-management)
avg rating 4.00 — 75 ratings — published
Marketing Strategy (Hardcover)
by (shelved 1 time as marketing-management)
avg rating 3.45 — 11 ratings — published 1991
STRATEGY FOR A NETWORKED WORLD (Hardcover)
by (shelved 1 time as marketing-management)
avg rating 3.40 — 5 ratings — published
One Step Ahead: Keeping Your Company Competitive (Hardcover)
by (shelved 1 time as marketing-management)
avg rating 0.0 — 0 ratings — published
The Behavioral Foundations of Strategic Management (ebook)
by (shelved 1 time as marketing-management)
avg rating 4.30 — 10 ratings — published 2004
Corporate Strategy: Tools for Analysis and Decision-Making (Hardcover)
by (shelved 1 time as marketing-management)
avg rating 4.12 — 26 ratings — published
Global Business Strategy: A Systems Approach (Hardcover)
by (shelved 1 time as marketing-management)
avg rating 0.0 — 0 ratings — published 1990
Competition and Entrepreneurship (Paperback)
by (shelved 1 time as marketing-management)
avg rating 4.28 — 129 ratings — published 1973
Perception, Opportunity, and Profit: Studies in the Theory of Entrepreneurship (Paperback)
by (shelved 1 time as marketing-management)
avg rating 3.92 — 12 ratings — published 1979
