53 books
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29 voters
Neuromarketing
204 books
—
272 voters
“
When referring to human connection, the term
"frame" describes the significance you assign to a given interaction and how you characterize what is happening.
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The more a certain product activates the reward center with its unique characteristics or its predominant social stature, the more that product gets chiseled into the long-term memory of the consumer, making it a fundamental part of the individual's psychological well being.
...more
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Recommendations and shared articles about neuromarketing
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last active 6 years ago
All things marketing, business, economics and consumer behavior.
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last active 5 years ago
