Neuromarketing


Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Buyology: Truth and Lies About Why We Buy
Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain
Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
Thinking, Fast and Slow
The Buying Brain: Secrets for Selling to the Subconscious Mind
Influence: The Psychology of Persuasion
Hooked: How to Build Habit-Forming Products
Webs of Influence: The Psychology of Online Persuasion
Decoded: The Science Behind Why We Buy
Neuromarketing for Dummies
Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Contagious: Why Things Catch On
Abhijit Naskar
The more a certain product activates the reward center with its unique characteristics or its predominant social stature, the more that product gets chiseled into the long-term memory of the consumer, making it a fundamental part of the individual's psychological well being. ...more
Abhijit Naskar

Abhijit Naskar
When unmoderated materialism is the world's norm, consumer is the product, product does the consuming. ...more
Abhijit Naskar, Giants in Jeans: 100 Sonnets of United Earth

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The Modern Marketing Book Club - Marketing, Economics, Consumer Behavior and beyond. All things marketing, business, economics and consumer behavior.
4 members, last active 5 years ago
Neuromarketing Recommendations and shared articles about neuromarketing
1 member, last active 6 years ago