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53 books
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29 voters
Neuromarketing Books
Showing 1-50 of 230
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Hardcover)
by (shelved 35 times as neuromarketing)
avg rating 3.96 — 1,445 ratings — published 2011
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 21 times as neuromarketing)
avg rating 3.76 — 14,354 ratings — published 2008
Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain (Kindle Edition)
by (shelved 16 times as neuromarketing)
avg rating 3.91 — 783 ratings — published 2005
Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
by (shelved 13 times as neuromarketing)
avg rating 3.94 — 342 ratings — published 2012
Thinking, Fast and Slow (Hardcover)
by (shelved 11 times as neuromarketing)
avg rating 4.17 — 595,250 ratings — published 2011
The Buying Brain: Secrets for Selling to the Subconscious Mind (Hardcover)
by (shelved 10 times as neuromarketing)
avg rating 3.72 — 356 ratings — published 2010
Influence: The Psychology of Persuasion (Paperback)
by (shelved 10 times as neuromarketing)
avg rating 4.21 — 178,725 ratings — published 1984
Hooked: How to Build Habit-Forming Products (Hardcover)
by (shelved 9 times as neuromarketing)
avg rating 4.12 — 50,416 ratings — published 2013
Webs of Influence: The Psychology of Online Persuasion (Paperback)
by (shelved 9 times as neuromarketing)
avg rating 3.74 — 307 ratings — published 2012
Decoded: The Science Behind Why We Buy (Kindle Edition)
by (shelved 9 times as neuromarketing)
avg rating 4.18 — 1,269 ratings — published 2013
Neuromarketing for Dummies (Kindle Edition)
by (shelved 8 times as neuromarketing)
avg rating 4.14 — 58 ratings — published 2013
Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability (Paperback)
by (shelved 7 times as neuromarketing)
avg rating 4.14 — 51 ratings — published
The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime (Kindle Edition)
by (shelved 7 times as neuromarketing)
avg rating 3.84 — 120 ratings — published 2018
Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover)
by (shelved 7 times as neuromarketing)
avg rating 4.12 — 131,684 ratings — published 2008
Contagious: Why Things Catch On (Hardcover)
by (shelved 7 times as neuromarketing)
avg rating 3.98 — 33,378 ratings — published 2013
The Brain Sell: When Science Meets Shopping; How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions, and Stimulating Us to Shop (Kindle Edition)
by (shelved 7 times as neuromarketing)
avg rating 3.88 — 138 ratings — published 2013
Introduction to Neuromarketing & Consumer Neuroscience (Kindle Edition)
by (shelved 7 times as neuromarketing)
avg rating 4.00 — 44 ratings — published 2014
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)
by (shelved 7 times as neuromarketing)
avg rating 3.81 — 4,379 ratings — published 2011
Oversubscribed: How to Get People Lining Up to Do Business with You (Kindle Edition)
by (shelved 6 times as neuromarketing)
avg rating 4.19 — 2,494 ratings — published 2015
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 6 times as neuromarketing)
avg rating 3.98 — 99,923 ratings — published 2006
Decoding the New Consumer Mind: How and Why We Shop and Buy (Kindle Edition)
by (shelved 6 times as neuromarketing)
avg rating 3.76 — 324 ratings — published 2014
Neuromarketing in Action: How to Talk and Sell to the Brain (Paperback)
by (shelved 6 times as neuromarketing)
avg rating 3.40 — 10 ratings — published 2012
How Customers Think: Essential Insights into the Mind of the Market (Hardcover)
by (shelved 6 times as neuromarketing)
avg rating 4.00 — 443 ratings — published 2003
Neuromarketing: Exploring the Brain of the Consumer (ebook)
by (shelved 6 times as neuromarketing)
avg rating 3.86 — 22 ratings — published 2010
Nudge: Improving Decisions About Health, Wealth, and Happiness (Paperback)
by (shelved 5 times as neuromarketing)
avg rating 3.84 — 95,259 ratings — published 2008
Pre-Suasion: A Revolutionary Way to Influence and Persuade (Hardcover)
by (shelved 5 times as neuromarketing)
avg rating 4.00 — 10,600 ratings — published 2016
Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research (Marketing Science)
by (shelved 5 times as neuromarketing)
avg rating 3.73 — 15 ratings — published 2015
Blink: The Power of Thinking Without Thinking (Paperback)
by (shelved 5 times as neuromarketing)
avg rating 3.96 — 624,523 ratings — published 2005
The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand (Hardcover)
by (shelved 5 times as neuromarketing)
avg rating 3.99 — 234 ratings — published 2011
Smart Persuasion: How Elite Marketers Influence Consumers (and Persuade Them to Take Action)
by (shelved 4 times as neuromarketing)
avg rating 4.52 — 21 ratings — published
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage (Hardcover)
by (shelved 4 times as neuromarketing)
avg rating 4.08 — 118 ratings — published
Yes!: 50 Scientifically Proven Ways to Be Persuasive (Hardcover)
by (shelved 4 times as neuromarketing)
avg rating 3.97 — 12,422 ratings — published 2008
The Power of Habit: Why We Do What We Do in Life and Business (Hardcover)
by (shelved 4 times as neuromarketing)
avg rating 4.13 — 566,242 ratings — published 2012
The Brain: The Story of You (Hardcover)
by (shelved 3 times as neuromarketing)
avg rating 4.25 — 23,020 ratings — published 2015
Digital Neuromarketing: The Psychology Of Persuasion In The Digital Age (Kindle Edition)
by (shelved 3 times as neuromarketing)
avg rating 3.84 — 62 ratings — published 2015
Click.ology: What Works in Onlline Shopping and How Your Business Can Use Consumer Psychology to Succeed (Paperback)
by (shelved 3 times as neuromarketing)
avg rating 3.70 — 43 ratings — published 2013
7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone (Kindle Edition)
by (shelved 3 times as neuromarketing)
avg rating 4.07 — 165 ratings — published
The Advertising Effect (Paperback)
by (shelved 3 times as neuromarketing)
avg rating 4.24 — 353 ratings — published 2014
Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping (Hardcover)
by (shelved 3 times as neuromarketing)
avg rating 3.50 — 264 ratings — published 2010
Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Hardcover)
by (shelved 3 times as neuromarketing)
avg rating 3.82 — 487 ratings — published 2009
How We Decide (Hardcover)
by (shelved 3 times as neuromarketing)
avg rating 3.85 — 41,597 ratings — published 2009
Why We Buy: The Science of Shopping (Paperback)
by (shelved 3 times as neuromarketing)
avg rating 3.88 — 13,499 ratings — published 1999
100 Things Every Designer Needs to Know About People (Paperback)
by (shelved 3 times as neuromarketing)
avg rating 4.09 — 6,270 ratings — published 2011
Neuro Web Design: What Makes Them Click? (Paperback)
by (shelved 3 times as neuromarketing)
avg rating 3.85 — 989 ratings — published 2008
Neuromarketing: The Hope and Hype of Neuroimaging in Business (Kindle Edition)
by (shelved 2 times as neuromarketing)
avg rating 3.75 — 12 ratings — published 2014
Neuroselling: Il contributo delle neuroscienze alle tecniche di vendita (Italian Edition)
by (shelved 2 times as neuromarketing)
avg rating 3.00 — 3 ratings — published
Emociones para Captar Clientes: Cómo aumentar tus clientes usando el neuromarketing en tus estrategias de ventas (CerebroEmprendedor.com) (Volume 1) (Spanish Edition)
by (shelved 2 times as neuromarketing)
avg rating 3.25 — 4 ratings — published
What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research)
by (shelved 2 times as neuromarketing)
avg rating 4.06 — 193 ratings — published
Customer Sense: How the 5 Senses Influence Buying Behavior (Hardcover)
by (shelved 2 times as neuromarketing)
avg rating 3.66 — 44 ratings — published 2013
Descartes' Error: Emotion, Reason and the Human Brain (Paperback)
by (shelved 2 times as neuromarketing)
avg rating 3.95 — 10,039 ratings — published 1994
201 books
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238 voters
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“To predict the impact of an advertisement or a product, based on neurological predispositions and real-time brain activities, is the purpose of the field of "Consumer Neuroscience" or in simple terms "Neuromarketing".”
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“80 percent of the things we buy, are not because we need them, but because our subconscious mind is trying to fill an unfillable hole in our life.”
― Vande Vasudhaivam: 100 Sonnets for Our Planetary Pueblo
― Vande Vasudhaivam: 100 Sonnets for Our Planetary Pueblo
