Neuromarketing Books (53 books)

Neuromarketing is a field that is the intersection of Psychology, Marketing and Behavioral Economics. The growing field applies the principles of neuroscience to marketing research, studying consumers' sensorimotor, cognitive, and affective response to marketing stimuli [from Wikipedia]

flag

All Votes Add Books To This List

1	The Blindspots Between Us: How to Overcome Unconscious Cognitive Bias and Build Better Relationships by Gleb Tsipursky (Goodreads Author) 3.90 avg rating — 281 ratings score: 1,594, and 16 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
2	Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters by Gleb Tsipursky (Goodreads Author) 4.12 avg rating — 259 ratings score: 1,193, and 12 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
3	Pro Truth: A Practical Plan for Putting Truth Back Into Politics by Gleb Tsipursky (Goodreads Author) 4.40 avg rating — 123 ratings score: 1,181, and 12 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
4	Leading Hybrid and Remote Teams: A Manual on Benchmarking to Best Practices for Competitive Advantage by Gleb Tsipursky (Goodreads Author) 4.33 avg rating — 58 ratings score: 1,170, and 12 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
5	Adapt and Plan for the New Abnormal of the COVID-19 Coronavirus Pandemic by Gleb Tsipursky (Goodreads Author) 4.47 avg rating — 108 ratings score: 681, and 7 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
6	The Truth-Seeker’s Handbook: A Science-Based Guide by Gleb Tsipursky (Goodreads Author) 4.18 avg rating — 78 ratings score: 575, and 6 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
7	Manage My Emotions: What I Wish I'd Learned in School about Anger, Fear and Love by Kenneth J. Martz (Goodreads Author) 4.03 avg rating — 100 ratings score: 300, and 3 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
8	Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler 3.84 avg rating — 94,871 ratings score: 167, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
9	Neuromarketing for Dummies by Stephen Genco (Goodreads Author) 4.14 avg rating — 58 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
9	Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains by Matt Johnson (Goodreads Author) 4.26 avg rating — 439 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
9	The Holistic Guide To Cold-Calling : A Step-By-Step Guide To Help You Create New Business Opportunities by Simone Laraway (Goodreads Author) 3.33 avg rating — 3 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
9	People Aren't Robots: A practical guide to the psychology and technique of questionnaire design by F. Annie Pettit (Goodreads Author) 4.44 avg rating — 27 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
9	Intention: The Surprising Psychology of High Performers by Mike James Ross (Goodreads Author) 3.90 avg rating — 52 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
9	The Marketing Machine: How To Engineer A System That Drives Sales And Growth by Ros Conkie (Goodreads Author) it was amazing 5.00 avg rating — 4 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
15	Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley (Goodreads Author) 3.96 avg rating — 1,441 ratings score: 99, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
16	Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain by Patrick Renvoisé 3.91 avg rating — 777 ratings score: 98, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
17	Introduction to Neuromarketing & Consumer Neuroscience by Thomas Zoëga Ramsøy really liked it 4.00 avg rating — 44 ratings score: 97, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
18	Neuromarketing: Ein innovativer Ansatz zur Erklärung des Konsumentenverhaltens unter Berücksichtigung der Wirkung von Marken by Christian Felix it was amazing 5.00 avg rating — 1 rating score: 96, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
19	Neuromarketing: The Hope and Hype of Neuroimaging in Business by Dan Ariely 3.75 avg rating — 12 ratings score: 95, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
20	Neuromarketing: Cerebrando Negocios Y Servicios by OSCAL MALFITANO CAYUELA 4.40 avg rating — 5 ratings score: 94, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
21	Neuromarketing by Francesco Gallucci 2.75 avg rating — 4 ratings score: 93, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
22	Neuromarketing in Action: How to Talk and Sell to the Brain by Patrick M. Georges 3.40 avg rating — 10 ratings score: 91, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
23	Digital Neuromarketing: The Psychology Of Persuasion In The Digital Age by Sam Page 3.84 avg rating — 62 ratings score: 90, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
24	Neuromarketing by A.L. Dawn French 0.00 avg rating — 0 ratings score: 89, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
25	Neuromarketing Fundamentals by IntroBooks liked it 3.00 avg rating — 1 rating score: 88, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
26	Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability by Darren Bridger 4.14 avg rating — 50 ratings score: 87, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
27	Neuromarketing: A Peep into Customers Minds by J.K. Singh, Deepali Agrawal, D. P. Deepak, Kk Sharma 0.00 avg rating — 0 ratings score: 86, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
28	Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research by Darren Bridger 3.73 avg rating — 15 ratings score: 85, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
29	Neuromarketing: High-Impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors by Kevin Roebuck it was amazing 5.00 avg rating — 2 ratings score: 84, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
30	The Buying Brain: Secrets for Selling to the Subconscious Mind by A.K. Pradeep 3.71 avg rating — 355 ratings score: 83, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
31	Neuro-Sell: How Neuroscience can Power Your Sales Success by Simon Hazeldine 3.58 avg rating — 24 ratings score: 82, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
32	The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand by Erik Du Plessis 3.99 avg rating — 234 ratings score: 81, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
33	Neuroscience For Dummies by Frank Amthor really liked it 4.00 avg rating — 359 ratings score: 80, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
34	Neuroscience: Exploring the Brain by Mark F. Bear 4.28 avg rating — 1,302 ratings score: 79, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
35	Foundations of Behavioral Neuroscience [with MyPsychLab & eText Access Code] by Neil R. Carlson 3.90 avg rating — 193 ratings score: 78, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
36	Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet 3.94 avg rating — 341 ratings score: 77, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
37	Delivering the Neural Nudge: How the mobile internet is applying the insights of behavioural economics and neuroscience to revolutionise marketing communications. by Roger Parry liked it 3.00 avg rating — 4 ratings score: 76, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
38	Behavioral Economics For Dummies by Morris Altman 3.55 avg rating — 66 ratings score: 75, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
39	Buyology: Truth and Lies About Why We Buy by Martin Lindstrom (Goodreads Author) 3.76 avg rating — 14,318 ratings score: 74, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
40	Decoding the New Consumer Mind: How and Why We Shop and Buy by Kit Yarrow 3.76 avg rating — 322 ratings score: 73, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
41	Hooked: How to Build Habit-Forming Products by Nir Eyal (Goodreads Author) 4.12 avg rating — 50,186 ratings score: 72, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
42	Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound by Martin Lindstrom (Goodreads Author) 3.87 avg rating — 890 ratings score: 71, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
43	Decoded: The Science Behind Why We Buy by Phil P. Barden 4.17 avg rating — 1,265 ratings score: 70, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
44	The Psychology of Price: How to use price to increase demand, profit and customer satisfaction by Leigh Caldwell 4.08 avg rating — 104 ratings score: 69, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
45	How to Get People to Do Stuff: Master the art and science of persuasion and motivation by Susan M. Weinschenk (Goodreads Author) 3.82 avg rating — 712 ratings score: 67, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
46	Neuro Web Design: What Makes Them Click? by Susan M. Weinschenk (Goodreads Author) 3.85 avg rating — 989 ratings score: 66, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
47	100 Things Every Designer Needs to Know About People by Susan M. Weinschenk (Goodreads Author) 4.09 avg rating — 6,264 ratings score: 65, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
48	100 More Things Every Designer Needs to Know About People by Susan M. Weinschenk (Goodreads Author) 4.11 avg rating — 289 ratings score: 64, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
49	How Emotions Are Made: The Secret Life of the Brain by Lisa Feldman Barrett (Goodreads Author) 4.10 avg rating — 13,147 ratings score: 63, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
50	Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman (Goodreads Author) 3.78 avg rating — 19,753 ratings score: 62, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
51	Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini (Goodreads Author) really liked it 4.00 avg rating — 10,527 ratings score: 61, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
52	Webs of Influence: The Psychology of Online Persuasion by Nathalie Nahai (Goodreads Author) 3.74 avg rating — 306 ratings score: 60, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
53	Influence: The Psychology of Persuasion by Robert B. Cialdini (Goodreads Author) 4.21 avg rating — 177,553 ratings score: 59, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars