Quantitative Research

In natural and social sciences, and sometimes in other fields, quantitative research is the systematic empirical investigation of observable phenomena via statistical, mathematical, or computational techniques. The objective of quantitative research is to develop and employ mathematical models, theories, and hypotheses pertaining to phenomena. The process of measurement is central to quantitative research because it provides the fundamental connection between empirical observation and mathematical expression of quantitative relationships.

Quantitative data is any data that is in numerical form
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BUNDLE: Salkind, Statistics for People Who (Think They) Hate Statistics 7e (Paperback) + SAGE IBM® SPSS® Statistics v24.0 Student Version
Applied Multiple Regression/Correlation Analysis for the Behavioral Sciences
Quantitative Data Analysis: Doing Social Research to Test Ideas (Research Methods for the Social Sciences)
The Art of Statistics: How to Learn from Data
Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory
How to Measure Anything: Finding the Value of "Intangibles" in Business
Growth Units: Learn to Calculate Customer Acquisition Cost, Lifetime Value, and Why Businesses Behave the Way They Do.
Lean Analytics: Use Data to Build a Better Startup Faster
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The North Star Playbook
 
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Amplitude
Data Smart: Using Data Science to Transform Information into Insight
Surveys That Work: A Practical Guide for Designing and Running Better Surveys
Mastering retention: Product Analytics Playbook V.1
Don't Just Roll the Dice - a usefully short guide to software pricing
Designing Great Data Products
Игра в цифры. Как аналитика позволяет видеоиграм жить лучше