Branding (17 books)

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Must-read books on branding

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1		The Brand Gap by Marty Neumeier 3.97 avg rating — 5,777 ratings score: 400, and 4 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
1		Hack the Buyer Brain by Kenda MacDonald 4.14 avg rating — 36 ratings score: 400, and 4 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
3		How Brands Grow: What Marketers Don't Know by Byron Sharp 4.15 avg rating — 4,098 ratings score: 200, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
4		Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier 3.99 avg rating — 4,032 ratings score: 198, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
5		Rebranding Branding: Branding for the New Millennium by Darren Taylor (Goodreads Author) 4.33 avg rating — 21 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
5		80/20 Brand: Brand Building with a P&G Edge by Aaron Hackett (Goodreads Author) 3.91 avg rating — 23 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
5		Publicity on Steroids: How to Launch and Maximize a Dynamic Publicity Campaign by Freda Drake really liked it 4.00 avg rating — 5 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
5		How to F*ck Up Your Startup: The Science Behind Why 90% of Companies Fail--and How You Can Avoid It by Kim Hvidkjaer (Goodreads Author) 4.58 avg rating — 459 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
5		Brand the Author (Not the Book): A Workbook for Writing & Launching Your Own Author Brand Plan by Karen A. Chase (Goodreads Author) 4.53 avg rating — 17 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
5		How To Become Rich: Ten Keys to Financial Success by Harry Molande (Goodreads Author) it was amazing 5.00 avg rating — 2 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
5		Positioning for Advantage: Techniques and Strategies to Grow Brand Value by Kimberly A. Whitler 4.39 avg rating — 37 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
12		How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands by Jenni Romaniuk 4.16 avg rating — 593 ratings score: 99, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13		Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler 4.12 avg rating — 2,744 ratings score: 98, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13		Building Distinctive Brand Assets by Jenni Romaniuk 4.30 avg rating — 222 ratings score: 98, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
15		Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins 4.12 avg rating — 316,502 ratings score: 97, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
15		Branding: In Five and a Half Steps by Michael Johnson 4.31 avg rating — 303 ratings score: 97, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
17		Aaker on Branding: 20 Principles That Drive Success by David A. Aaker 3.86 avg rating — 264 ratings score: 96, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

17 books · 17 voters · list created October 30th, 2016 by Fabian Geyrhalter (votes) .

Tags: advertising, branding, business, entrepreneurship, marketing, startup

7 likes · Like

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