Branding (15 books)

Must-read books on branding

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1	The Brand Gap by Marty Neumeier 3.98 avg rating — 5,585 ratings score: 400, and 4 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
1	Hack the Buyer Brain by Kenda MacDonald 4.15 avg rating — 34 ratings score: 400, and 4 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
3	How Brands Grow: What Marketers Don't Know by Byron Sharp 4.16 avg rating — 3,798 ratings score: 200, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
4	Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier 3.99 avg rating — 3,969 ratings score: 198, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
5	Rebranding Branding: Branding for the New Millennium by Darren Taylor (Goodreads Author) 4.33 avg rating — 21 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
5	80/20 Brand: Brand Building with a P&G Edge by Aaron Hackett (Goodreads Author) 3.86 avg rating — 22 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
5	Publicity on Steroids: How to Launch and Maximize a Dynamic Publicity Campaign by Freda Drake really liked it 4.00 avg rating — 4 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
5	How to F*ck Up Your Startup: The Science Behind Why 90% of Companies Fail--and How You Can Avoid It by Kim Hvidkjaer (Goodreads Author) 4.59 avg rating — 444 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
5	Brand the Author (Not the Book): A Workbook for Writing & Launching Your Own Author Brand Plan by Karen A. Chase (Goodreads Author) 4.53 avg rating — 17 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
10	How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands by Jenni Romaniuk 4.16 avg rating — 546 ratings score: 99, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
11	Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler 4.12 avg rating — 2,706 ratings score: 98, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
11	Building Distinctive Brand Assets by Jenni Romaniuk 4.31 avg rating — 199 ratings score: 98, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins 4.12 avg rating — 291,240 ratings score: 97, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	Branding: In Five and a Half Steps by Michael Johnson 4.32 avg rating — 281 ratings score: 97, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
15	Aaker on Branding: 20 Principles That Drive Success by David A. Aaker 3.86 avg rating — 249 ratings score: 96, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars