Business References (15 books)

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Framework on strategy, sales, SaaS and AI

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1		Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore (Goodreads Author) 4.03 avg rating — 32,495 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
1		The Methodological Revolution: Enterprise Sales And The Guru Industrial Complex (The Revenue Renaissance Collection Book 2) by Gari Johnson (Goodreads Author) really liked it 4.00 avg rating — 2 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
1		Positioning for Advantage: Techniques and Strategies to Grow Brand Value by Kimberly A. Whitler 4.39 avg rating — 37 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
4		The Lean Startup by Eric Ries (Goodreads Author) 4.11 avg rating — 376,915 ratings score: 99, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
4		A History of Enterprise Sales: The Almost Complete Evolution of Human Commerce and Professional Selling in the Enterprise Technology Industry by ... Hand by Gari Johnson (Goodreads Author) 4.50 avg rating — 2 ratings score: 99, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
6		Lean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll 4.10 avg rating — 8,260 ratings score: 98, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
7		Measure What Matters by John Doerr 3.98 avg rating — 39,943 ratings score: 97, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
8		Revenue Architecture by Jacco van der Kooij 4.24 avg rating — 82 ratings score: 96, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
9		Blueprints for a SaaS Sales Organization: How to Design, Build and Scale a Customer-Centric Sales Organization (Sales Blueprints Book 2) by Jacco van der Kooij 4.33 avg rating — 324 ratings score: 95, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
10		Artificial Intelligence: A Guide for Thinking Humans by Melanie Mitchell 4.32 avg rating — 4,359 ratings score: 94, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
11		What You Do Is Who You Are: How to Create Your Business Culture by Ben Horowitz (Goodreads Author) really liked it 4.00 avg rating — 8,280 ratings score: 93, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
12		Demonstrating To WIN!: The Indispensable Guide for Demonstrating Complex Products by Robert Riefstahl 4.03 avg rating — 350 ratings score: 92, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13		Sales Pitch: How to Craft a Story to Stand Out and Win by April Dunford (Goodreads Author) 4.23 avg rating — 590 ratings score: 91, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
14		The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever by Michael Bungay Stanier (Goodreads Author) 3.99 avg rating — 31,311 ratings score: 90, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
15		Three Horizons: The Patterning of Hope by Bill Sharpe 3.75 avg rating — 56 ratings score: 89, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

15 books · 3 voters · list created December 1st, 2023 by Eric Horesnyi (votes) .

Tags: ai, saas, sales, strategy

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