The Retention Marketing Reading List (9 books)

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Eight books from the modern sales and marketing operator canon (Hormozi, Brunson, Miner, Gary Vee, Berger, Cialdini) applied through a retention, lifecycle email, and TikTok Shop lens... maps to a flow you can build in Klaviyo this week or a creator brief you can ship on TikTok Shop.

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1	$100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi 4.55 avg rating — 18,321 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
2	$100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series) by Alex Hormozi 4.55 avg rating — 5,586 ratings score: 99, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
3	DotCom Secrets: The Underground Playbook for Growing Your Company Online by Russell Brunson 4.22 avg rating — 6,588 ratings score: 98, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
4	Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice by Russell Brunson 4.24 avg rating — 4,699 ratings score: 97, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
5	The New Model of Selling: Selling to an Unsellable Generation by Jeremy Miner it was amazing 5.00 avg rating — 1 rating score: 96, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
6	Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk (Goodreads Author) 3.95 avg rating — 9,193 ratings score: 95, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
7	Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum by Neil Patel (Goodreads Author) 3.49 avg rating — 462 ratings score: 94, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
8	Influence: The Psychology of Persuasion by Robert B. Cialdini (Goodreads Author) 4.21 avg rating — 180,680 ratings score: 93, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
9	Contagious: Why Things Catch On by Jonah Berger 3.98 avg rating — 33,649 ratings score: 92, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars