Brand Management (17 books)

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Listopia > Brand Management

A curated selection of essential books on Brand Management, covering the foundations of brand equity, identity, positioning, communication, portfolio strategy, customer experience, and the growing role of AI in brand leadership. (Source: Porto Business School)

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1	Building Strong Brands by David A. Aaker 3.99 avg rating — 658 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
2	Managing Brand Equity by David A. Aaker 4.04 avg rating — 304 ratings score: 99, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
3	Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker 3.95 avg rating — 141 ratings score: 98, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
4	Brands by Marcel Danesi 3.33 avg rating — 15 ratings score: 97, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
5	Build Great Brands: Why the Most Authentic Brands Succeed by John Cinquina 3.67 avg rating — 3 ratings score: 96, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
6	Hidden Persuasion. 33 Psychological Influence Techniques in Advertising by Marc Andrews 3.88 avg rating — 178 ratings score: 95, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
7	How Brands Grow: What Marketers Don't Know by Byron Sharp 4.15 avg rating — 4,006 ratings score: 94, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
8	Introduction to Communication Studies (Studies in Culture and Communication) (Volume 1) by John Fiske 3.74 avg rating — 330 ratings score: 93, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
9	No Logo by Naomi Klein 3.89 avg rating — 33,241 ratings score: 92, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
10	Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely 4.12 avg rating — 132,884 ratings score: 91, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
11	Positioning: The Battle for Your Mind by Al Ries 4.04 avg rating — 18,659 ratings score: 90, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
12	Strategic Brand Management by Kevin Lane Keller 4.03 avg rating — 443 ratings score: 89, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	Brand Flip, The: Why customers now run companies and how to profit from it by Marty Neumeier 4.30 avg rating — 680 ratings score: 88, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
14	The New Chameleons: How to Connect with Consumers Who Defy Categorization by Michael R. Solomon (Goodreads Author) 4.40 avg rating — 10 ratings score: 87, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
15	The Quest for Meaning: Developing a Philosophy of Pluralism by Tariq Ramadan 4.03 avg rating — 398 ratings score: 86, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
16	Trust Me, I'm Lying: Confessions of a Media Manipulator by Ryan Holiday (Goodreads Author) 3.85 avg rating — 12,474 ratings score: 85, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
17	Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) by Jon Steel really liked it 4.00 avg rating — 1,640 ratings score: 84, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars