Business Development Reading List (50 books)

Required reading for anyone working in Business Development at a startup or tech company

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1	Sales Icon – Selling in the Shadows by Simon Portwain (Goodreads Author) 4.25 avg rating — 12 ratings score: 798, and 8 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
2	Influence: The Psychology of Persuasion by Robert B. Cialdini (Goodreads Author) 4.21 avg rating — 177,181 ratings score: 780, and 8 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
3	Amazon Seller Central Secrets: Use Amazon Profits to fire your boss (BYOB, #1) by Bruce Walker (Goodreads Author) 4.61 avg rating — 41 ratings score: 600, and 6 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
4	Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters by Gleb Tsipursky (Goodreads Author) 4.12 avg rating — 259 ratings score: 500, and 5 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
5	The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon 3.91 avg rating — 11,305 ratings score: 489, and 5 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
6	Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million by Cliff Lerner (Goodreads Author) 4.16 avg rating — 938 ratings score: 400, and 4 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
6	The pillars of an Elite sales career: How to build a six-figure sales career in tech by Mr Benjamin Riall 4.27 avg rating — 15 ratings score: 400, and 4 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
8	To Sell is Human: The Surprising Truth About Moving Others by Daniel H. Pink (Goodreads Author) 3.87 avg rating — 26,422 ratings score: 399, and 4 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
9	Getting Things Done: The Art of Stress-Free Productivity by David Allen really liked it 4.00 avg rating — 167,943 ratings score: 198, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
10	The Lean Startup by Eric Ries (Goodreads Author) 4.11 avg rating — 364,912 ratings score: 197, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
11	Entrepreneur Revolution: How to develop your entrepreneurial mindset and start a business that works by Daniel Priestley 4.05 avg rating — 1,456 ratings score: 195, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
12	Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath 3.98 avg rating — 99,490 ratings score: 188, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	Online Business Startup: The entrepreneur's guide to launching a fast, lean and profitable online venture by Robin Waite (Goodreads Author) 3.68 avg rating — 177 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	The Joy of SOX: Why Sarbanes-Oxley and Services Oriented Architecture May Be the Best Thing That Ever Happened to You by Hugh Taylor (Goodreads Author) 3.83 avg rating — 12 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	ISO/IEC 20000 An Introduction by Leo van Selm 4.40 avg rating — 10 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	Reinventing Dell by Heather Simmons 4.30 avg rating — 20 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	Steve Jobs: The Unauthorized Autobiography by J.T. Owens (Goodreads Author) 3.74 avg rating — 1,034 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	How To Attract Customers To Your Business And Keep Them Coming Back by Theo John Paul 4.45 avg rating — 11 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	The Power of KM: Harnessing the Extraordinary Value of Knowledge Management by Brent N. Hunter (Goodreads Author) 3.55 avg rating — 31 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	The Yoga of Leadership: A Practical Guide to Health, Happiness, And Inspiring Total Team Engagement (1) by Tarra Mitchell (Goodreads Author) 4.24 avg rating — 21 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	Leading in the First Person by Shawn Abrams 4.40 avg rating — 10 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	Blow It Up: 21 Ways Your Startup Can Shake Up An Industry And Change The World by David Lowe really liked it 4.00 avg rating — 3 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	Talk Is Chief: Leadership, Communication, and Credibility in a High-Stakes World by Jack Modzelewski 4.16 avg rating — 32 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	Change Confusion: Prepare, Support and Maintain (Carnsa Development Series Book 6) by Chris Lewis it was amazing 5.00 avg rating — 2 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	Sex, Race, and Robots - How to Be Human in the Age of AI by Ayanna Howard 4.02 avg rating — 244 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	Marketing Secrets of the Ultra-Wealthy by Cooper J. Saunders 4.69 avg rating — 13 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	Make Your Business Social: Engage Your Customers With Social Media by Lindsay Chambers 3.75 avg rating — 4 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	Getting Naked: The Bare Necessities of Entrepreneurship and Start-ups by Joel Primus (Goodreads Author) 4.54 avg rating — 35 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	Think it. Pitch it. Sell it.: Choose to sell your own vision. by Pierre Coombes (Goodreads Author) 4.50 avg rating — 10 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	Navigating the Healthcare Workforce Shortage: How to Safeguard Your Organization's Most Important Asset (Executive Series Book 2) by Lori Wightman 4.50 avg rating — 2 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	Intention: The Surprising Psychology of High Performers by Mike James Ross (Goodreads Author) 3.92 avg rating — 51 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
13	Roadmap to Non-Executive Directorship: The Essential Handbook: Insights From An International Corporate Governance And Board Expert by Mr Taka Sande 3.50 avg rating — 2 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
33	Collective Genius: The Art and Practice of Leading Innovation by Linda A. Hill 3.86 avg rating — 500 ratings score: 99, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
34	Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow 4.24 avg rating — 7,487 ratings score: 98, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
35	SPIN Selling: Situation Problem Implication Need-payoff by Neil Rackham 4.01 avg rating — 12,305 ratings score: 97, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
35	Self Made Me: Why Being Self-Employed beats Everyday Employment by Geoff Burch 3.88 avg rating — 33 ratings score: 97, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
37	Presentation Zen: Simple Ideas on Presentation Design and Delivery by Garr Reynolds 4.05 avg rating — 14,709 ratings score: 95, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
38	Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins 4.12 avg rating — 294,082 ratings score: 94, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
39	HTML and CSS: Design and Build Websites by Jon Duckett 4.30 avg rating — 4,891 ratings score: 93, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
40	Major Account Sales Strategy by Neil Rackham 4.22 avg rating — 304 ratings score: 92, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
41	Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com by Aaron Ross 3.97 avg rating — 5,431 ratings score: 90, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
42	Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising by Ryan Holiday (Goodreads Author) 3.77 avg rating — 11,131 ratings score: 89, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
43	How to Win Friends & Influence People by Dale Carnegie 4.22 avg rating — 1,150,332 ratings score: 88, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
44	Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff (Goodreads Author) 4.05 avg rating — 11,583 ratings score: 87, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
45	Strengths Finder 2.0 by Tom Rath (Goodreads Author) 3.93 avg rating — 56,918 ratings score: 86, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
46	Rework by Jason Fried 3.98 avg rating — 175,668 ratings score: 84, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
47	Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink (Goodreads Author) 3.95 avg rating — 125,555 ratings score: 83, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
48	Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore (Goodreads Author) 4.02 avg rating — 31,433 ratings score: 82, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
49	Sams Teach Yourself SQL™ in 10 Minutes by Ben Forta 4.09 avg rating — 1,179 ratings score: 81, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
50	Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan 3.88 avg rating — 3,974 ratings score: 80, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars