1
D&AD: The Copy Book

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4.31 avg rating — 595 ratings
"I'm in it!"
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2
Creative Mischief

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4.37 avg rating — 388 ratings
"He's a nice bloke."
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3
The Hidden Persuaders

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3.84 avg rating — 1,332 ratings
"It first got me interested in the ad business."
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4
From Those Wonderful Folks ...

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3.41 avg rating — 867 ratings
"It's damn funny."
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5
Sorry for the Lobsters

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4.24 avg rating — 83 ratings
"Obviously, it's a work of astounding genius."
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6
Ogilvy on Advertising

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4.15 avg rating — 11,613 ratings
"He's an interesting old cove."
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7
Confessions of an Advertisi...

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4.01 avg rating — 5,978 ratings
"He's the Daddy."
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8
It's Not How Good You Are, ...

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3.62 avg rating — 18,121 ratings
"In all seriousness, Paul was the best art-director of his time, no question."
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9
Whatever You Think, Think t...

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3.82 avg rating — 10,192 ratings
"Arden's follow-up. Equally amazing."
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10
Bill Bernbach's Book: A His...

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4.42 avg rating — 81 ratings
"The adman who invented simplicity and honesty, in what is now a complicated and dishonest racket."
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11
The Art of Writing Advertis...

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4.06 avg rating — 200 ratings
"These are the Old Masters"
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12
The day the pigs refused to...

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did not like it 1.00 avg rating — 1 rating
"Robin is an amusing chap."
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13
The Copywriter's Bible

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4.10 avg rating — 42 ratings
"This is, I think, the original, and far better than the updated version."
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14
Hegarty on Advertising

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4.06 avg rating — 725 ratings
"Heggers is the supreme self-publicist!


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15
Cutting Edge Advertising: H...

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4.02 avg rating — 366 ratings
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