Listopia > Michael Gass's votes on the list Ad Agency New Business (13 Books)
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Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out
by
"Positioning is at the heart of business development for a professional service firm. Tim's book is a great resource for helping to create the right position for your agency.
Michael
rated it 5 stars
" See Review |
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| 2 |
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The Presentation Secrets of Steve Jobs
by
"So many of Steve Jobs' tactics are a help for any agency presentation or pitch.
Michael
rated it 5 stars
" See Review |
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| 3 |
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Presentation Zen: Simple Ideas on Presentation Design and Delivery
by
"The simplicity and clarity that Garr preaches is brilliant. Less is more. This book has dramatically influence my presentation practices."
Michael
rated it 4 stars
See Review |
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| 4 |
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New Business Lessons from Madison Avenue
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"A must read for anyone charged with agency new business. Filled with illustrations and helpful tips."
Michael
rated it 4 stars
See Review |
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| 5 |
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The Art of the Pitch: Persuasion and Presentation Skills that Win Business
by See Review |
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| 6 |
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The Win Without Pitching Manifesto
by
"The most influential book you will ever read on agency positioning. If you are willing to implement Blair's plan, it will revolutionize your agency as well as your new business practices.
Michael
rated it 5 stars
" See Review |
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| 7 |
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Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success
by
"Another excellent book by Tim Williams on positioning. "
Michael
rated it 3 stars
See Review |
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| 8 |
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No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing
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"A practical guide to optimizing your agency's efforts in social media for both your agency and your clients."
Michael
rated it 4 stars
See Review |
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| 9 |
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Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
by See Review |
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| 10 |
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Presentations in Action: 80 Memorable Presentation Lessons from the Masters
by See Review |
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| 11 |
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Pricing on Purpose: Creating and Capturing Value
by
"Agency compensation is at the top of the list of CMOs. Ron's theory of pricing for professional services firms is revolutionary and a must read for any agency principal."
Michael
rated it 4 stars
See Review |
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| 12 |
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The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social
by See Review |
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| 13 |
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The Art of War
by
"New Business is a War! You will be amazed how these wartime tactics translate for business and particularly for agency new business."
Michael
rated it 4 stars
See Review |
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