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Goodreads asked Gustavo Razzetti:

Where did you get the idea for your most recent book?

Gustavo Razzetti My book wasn't planned. I've been writing hundreds of articles on change leadership, self improvement and innovation. There was a nice thread and structure behind those. I built the overall structure and then rebuilt everything like a puzzle. Some stuff was discarded, some was re written over and over, I added transitions to create flow and wrote lots of stuff from scratch to fill the gaps. It felt very organic but it took months to turn it into a book ;)

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