Goodreads
Goodreads asked Bobby Hoffman:

Where did you get the idea for your most recent book?

Bobby Hoffman As a professor, in order to keep my job I have to publish in scientific journals. Unfortunately, the majority of people who read journals are either students required to read the work for course success or other researchers. In addition, journal articles are often way too complicated and sometimes we have to repeatedly read the material to decipher the author's message. This academic reality means that some great information never gets to the people who can enjoy and prosper most from the findings.

My motive for writing "Hack Your Motivation" was to take the latest research from psychology, education, business, athletics and neuroscience and transform that information into an easy-to-read and easy-to-master and engaging narrative that includes practical strategies that I call "Hacks." The material is written in a concise and amusing form with stories behind each one of the hacks. Every hack can be easily applied to everyday life.

The idea of deconstructing hard-core science into an amusing narrative is something that I have considered for quite some time. Academics tend to make their work overly complicated, using too many big words, and sometimes neglect to address the practical value of science. For example, it's great to know about the theory of gravity, but it's more important not to stand under a tree and get hit in the head by a falling apple. I also believe you can laugh and learn at the same time through engaging examples.

I realized after writing my textbook (Motivation for Learning & Performance) and getting feedback, that what people really needed was a handbook written in conversational style that helps them gain personal awareness as a means to understand their motives and behavior (and the behavior of others). Also, some people may be highly motivated, but may not know the diverse and effective strategies needed to reach their goals effectively and efficiently.

All of these factors contributed to the "Hack Your Motivation" concept. Based on the Amazon reviews thus far, I think I have reached my goal. There is no reason to complicate the simple, and no reason to why we shouldn't be able to smile while learning at the same time.

Dr. Bobby



More Answered Questions

About Goodreads Q&A

Ask and answer questions about books!

You can pose questions to the Goodreads community with Reader Q&A, or ask your favorite author a question with Ask the Author.

See Featured Authors Answering Questions

Learn more