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Goodreads asked David McCaffrey:

What’s your advice for aspiring writers?

David McCaffrey Research. Know it, feel it, understand it. Readers will know if you are shortchanging them, so always make certain you are as familiar with your subject matter as you are your own life.
Give your characters backstory, exam results, favourite aftershave or perfume and give your settings a sense of realism, no matter how fantastical they may be.

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David McCaffrey
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