Goodreads asked Doc Norton:

Where did you get the idea for your most recent book?

Doc Norton Years ago, I began to notice teams overly focused on velocity goals. This lead to behavior that was often counter-productive. I decided to look into it and found academic, scientific, and industry papers and information that lead me to write a talk on how metrics can be abused. That material and several more years of research and practice eventually lead to me writing the book, "Escape Velocity".

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