A Goodreads user asked Kshitij:

What's the best way to learn to use Goodreads to promote my book????

Kshitij Goodreads is a community of readers. So, you've to be a reader first. Read books of your interest and be friends with authors that writes in your genre. Share your interests and join few suitable groups. Actively participate with readers but avoid direct marketing. Write reviews and join few review groups where you can get an honest idea of where your book stands. Here's one such group:
https://www.goodreads.com/group/show/...

Besides, Goodreads offer various marketing tools(both paid and unpaid) like Giveaways, creating blogs etc.

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