Goodreads asked Steven Daar:

Where did you get the idea for your most recent book?

Steven Daar Well the idea probably formed over multiple years of studying marketing in intense detail.

Working to drive traffic, convert that traffic, and then monetize the conversions gave a lot of practical application and "in the field" experience of what the book talks about.

There were definitely several "ah-ha" moments though that helped make the main argument of the book clear in my mind though.

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