Goodreads asked Eldon Taylor:

Where did you get the idea for your most recent book?

Eldon Taylor Years of research have demonstrated to me over and over again how little many people are aware of when it comes to the manipulation techniques they are exposed to on a 24/7 basis. What's more, a surprising number of folks accept that it happens but could care less about it. To me, a 'gotcha' comes when you do what you think is best because they have taught you to think that way--so it obviously does matter!

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