EXO Books
EXO Books asked John Rachel:

What's the top three things that a newly released first time author can do to get traction?

John Rachel 1) Take out a full-page ad (preferably the front page) of the New York Times, Washington Post, and L.A. Times.
2) Appear standing next to the Pope when he says mass for worshipers at St. Peters Cathedral on Christmas Eve. Hold a raffle for your book during communion. Be dressed as Baby Jesus.
3) Star in a video with K-pop sensation PSY. Make sure the title of your book is tattooed on your bare chest. This works especially well if you're female.

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