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Goodreads asked John Penteros:

How do you get inspired to write?

John Penteros It escalated. From writing engineering documents (good for practicing being clear and direct). To writing love notes (talk about trying to attract an audience). To writing annual Christmas letters. To writing emails with more elaboration, creativity, and humor than was really called for. To writing short stories (good for practicing dealing with rejection. Also, see love notes). To having a few false starts on novels. Along the way, at least one person said "hey, you should keep writing," which went a long way toward cancelling the hundreds who made no such comment.

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