“In Managing at Apple, we often played a video of Steve explaining his approach to giving criticism. He captured something very important: “You need to do that in a way that does not call into question your confidence in their abilities but leaves not too much room for interpretation … and that’s a hard thing to do.” He went on to say, “I don’t mind being wrong. And I’ll admit that I’m wrong a lot. It doesn’t really matter to me too much. What matters to me is that we do the right thing.”