“Since tech became a consumer phenomenon, thousands of nontech people have come up with great ideas that use technology. But if their startups outsource their engineering, they almost always fail. Why? It turns out that it’s easy to build an app or a website that meets the specification of some initial idea, but far more difficult to build something that will scale, evolve, handle edge cases gracefully, etc. A great engineer will only invest the time and effort to do all those things, to build a product that will grow with the company, if she has ownership in the company—literally as well as figuratively. Bob Noyce understood that, created the culture to support it, and changed the world.”
― What You Do Is Who You Are: How to Create Your Business Culture
― What You Do Is Who You Are: How to Create Your Business Culture
“So remember this principle when something threatens to cause you pain: the thing itself was no misfortune at all; to endure it and prevail is great good fortune.”
― Meditations
― Meditations
“Every minute you spend with somebody who does great work pays off in the team’s results much more than time spent with somebody who’s failing. Ignore these people and you won’t, in short, be managing.”
― Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
― Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
“Steve would later say that when a team debated, both the ideas and the people came out more beautiful—results well worth all the friction and noise.5 Your job as a boss is to turn on that “rock tumbler.”
― Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
― Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
“Culture is not like a mission statement; you can’t just set it up and have it last forever. There’s a saying in the military that if you see something below standard and do nothing, then you’ve set a new standard. This is also true of culture—if you see something off-culture and ignore it, you’ve created a new culture.”
― What You Do Is Who You Are: An expert guide to building your company’s culture
― What You Do Is Who You Are: An expert guide to building your company’s culture
Brian’s 2025 Year in Books
Take a look at Brian’s Year in Books, including some fun facts about their reading.
More friends…
Favorite Genres
Polls voted on by Brian
Lists liked by Brian


















































