“Initial Contact Script Good morning__________, this is__________from__________. The reason I'm calling you today specifically is so I can stop by and tell you about our new__________ program that increases__________. I'm sure that you, like__________, are interested in__________. (Positive response). That's great__________; let's get together. How's__________? Third-Party Endorsement Script Good morning__________, this is__________ from__________. (Insert your brief commercial on your company.) The reason I'm calling you today specifically is that we've just completed working on a major project for__________, which was extremely successful in increasing__________. What I'd like to do is stop by next__________to tell you about the success I had at__________. How's__________? Follow-Up Script Good morning__________, this is__________ from__________. A number of weeks ago I contacted you, and you asked me to call you back today to set up an appointment. Would__________ be good for you? About the Author STEPHAN SCHIFFMAN is president of D.E.I.”