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Nir   Eyal

“We are experiencing an explosion of new products and services vying to help us make effort pacts with our digital devices. Whenever I write on my laptop, for instance, I click on the SelfControl app, which blocks my access to a host of distracting websites like Facebook and Reddit, as well as my email account. I can set it to block these sites for as much time as I need, typically in forty-five-minute to one-hour increments. Another app called Freedom is a bit more sophisticated and blocks potential distractions not only on my computer but also on mobile devices. Forest, perhaps my favorite distraction-proofing app, is one I find myself using nearly every day. Every time I want to make an effort pact with myself to avoid getting distracted on my phone, I open the Forest app and set my desired length of phone-free time. As soon as I hit a button marked Plant, a tiny seedling appears on the screen and a timer starts counting down. If I attempt to switch tasks on my phone before the timer runs out, my virtual tree dies. The thought of killing the little virtual tree adds just enough extra effort to discourage me from tapping out of the app—a visible reminder of the pact I’ve made with myself.”

Nir Eyal, Indistractable: How to Control Your Attention and Choose Your Life
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Indistractable: How to Control Your Attention and Choose Your Life Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal
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