Business Resource Quotes

“Two things happen when your objectives are too broad—you don’t achieve the right results and you lose a lot of your resources. You want to avoid both of those.”
― Pooja Agnihotri, Market Research Like a Pro

“If your objectives are too broad, they can dilute your project.”
― Pooja Agnihotri, Market Research Like a Pro

“Discovering a cure for a disease is one thing, but making that cure available to everyone so it can actually be used to eradicate the problem is another thing.”
― Pooja Agnihotri, Market Research Like a Pro

“If the research is done for brand awareness and the results don't show any rosy picture, then maybe you want to share those results with your marketing head who can include more brand awareness strategies in her marketing plan.”
― Pooja Agnihotri, Market Research Like a Pro

“Reach - The art of relentlessly pursuing a divine assigned goal or objective beyond expectations.”
― Catherine Crumber, REACH - Resource and Encouragement for those who want to start a business

“As a trade show exhibitor, the exhibitor services manual is my most important resource. It’s the first thing I review in the morning and the last thing I check at night. I even joke that I eat and sleep with it. Well, maybe not literally, but it should be your top priority too.”
― Lisa Masiello, Trade Show 411: The Essential Guide to Exhibiting Like a Pro