Business Risk Quotes

“Entire industries, including strategic consulting, are built on selling you frameworks for defining, tiering, and quantifying levels of uncertainty, but these calculated bets or residual risks tend to be modeled on assumptions that make them useless, or even dangerous.”
― Roger Spitz, The Definitive Guide to Thriving on Disruption: Volume IV - Disruption as a Springboard to Value Creation

“Decide your objectives and make somebody responsible to implement the results for the growth of the business.”
― Pooja Agnihotri, Market Research Like a Pro

“Maybe in your personal life you can go on an unplanned trip and rejoice later for it being the best trip of all time but it might not prove the same for your business.”
― Pooja Agnihotri, Market Research Like a Pro

“It can also be analyzed that even an unplanned trip has a lot of planning hidden in it.”
― Pooja Agnihotri, Market Research Like a Pro

“A well-planned budget will save you from any kind of unexpected surprises.”
― Pooja Agnihotri, Market Research Like a Pro

“Your current marketing plan, strategy, and research objective are also going to play an important role in defining your sample size.”
― Pooja Agnihotri, Market Research Like a Pro

“Exploratory market research is generally preferred in the early stages of a project when you are more interested in exploring a subject.”
― Pooja Agnihotri, Market Research Like a Pro

“When you want to learn something in detail, you do descriptive research.”
― Pooja Agnihotri, Market Research Like a Pro

“Quantitative market research deals with collecting and analyzing numerical data to describe or predict the variables of your interest.”
― Pooja Agnihotri, Market Research Like a Pro

“Qualitative research is about collecting and understanding non-numerical data. It’s about how humans think, perceive, or give meaning to a thing based on various stimuli.”
― Pooja Agnihotri, Market Research Like a Pro