Dealing With Emotions Quotes

“You are dealing with emotional customers and not analytical bots.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“You say to yourself, I can’t back out of this. I will just HAVE to do it. No matter how awful I feel, I’m gonna get through this. This is going to be terrible. Unfortunately, most of the time, this is a formula for ensuring that anticipatory anxiety wins the battle. One of two things will happen. Either, as you get closer to the actual event, your anxiety skyrockets, and you decide to cancel anyway. Or, you do go, but your experience leading up to the event is such an ordeal that, no matter how it goes or how you do, the misery of anticipation becomes vividly embedded in your memory. And your experience of anticipatory anxiety usurps the memory of the actual event, so you feel no better the next time.”
― Sally M. Winston, Overcoming Anticipatory Anxiety: A CBT Guide for Moving past Chronic Indecisiveness, Avoidance, and Catastrophic Thinking