Dharmendra Rai Quotes

“If a product is perceived as unique but not perceived as useful why would anyone think of buying it ?”
― Dharmendra Rai, Corporate Invisible Selling Behavioural Economics & More

“If I were to tell you – I am the only trainer in the world that wears only purple clothes & accessories – I may certainly be perceived as unique but you would think -how would that uniqueness create utility for you ?”
― Dharmendra Rai, Corporate Invisible Selling Behavioural Economics & More

“When we were cavemen scarcity of food meant we would die fast . Hence scarcity rings alarm bells of anxiety”
― Dharmendra Rai, Corporate Invisible Selling Behavioural Economics & More

“If a product is perceived as useful but not as unique it is a commodity . Commodities compete on price , have wafer thin margins & are a highly risky endeavour . Why sell a commodity when you could sell a brand ?”
― Dharmendra Rai, Corporate Invisible Selling Behavioural Economics & More

“When you ask people at a party about what they do – keep your ears strained for how many of them project themselves as unique . Most of them might say I work for ABC company that ‘s into software or XYZ company that is into retail without implying what is perceptually unique about their companies”
― Dharmendra Rai , Corporate Invisible Selling Behavioural Economics & More

“Most human beings are irrational most of the time & hence they have weird perceptions of usefulness”
― Dharmendra Rai, Corporate Invisible Selling Behavioural Economics & More

“I don ‘t know about you but I am a minimalist . I hate unnecessary stuff because even without them, there are lots of things life throws your way to keep you busy . Hence I do not have the following
- A wife
- A vehicle
- A house ( I stay on rent )
- A fridge
- A washing machine
- A bed ( I sleep on a yoga mat )
- An air conditioner
- A servant ( Very common in Indian households )
among many other things people deem necessary for happiness”
― Dharmendra Rai, Corporate Invisible Selling Behavioural Economics & More

“This proves among other things that introspection is sadly inadequate while trying to understand which product could appeal to people”
― Dharmendra Rai

“Just like beauty lies in the eyes of the beholder , usefulness lies in the brain of the user”
― Dharmendra Rai

“If someone tell you you have horns you ll laugh
if 3 ppl tell you you have horns you ll poke your hair”
― Dharmendra Rai

“If someone tells you you have horns you ll laugh
if 3 ppl tell you you have horns you ll poke your hair”
― Dharmendra Rai

“Plenty of people think merely having a unique product will automatically make people perceive it as unique . They won’t unless the seller toots its horn all over town about it !”
― Dharmendra Rai , Corporate Invisible Selling Behavioural Economics & More

“People who think just focussing on the product is enough are known as product oriented rather than marketing oriented . They fall in love with their products & their unique points & think that by some invisible costless automatic phenomenon everyone in the world will know about the uniqueness of their products . Such people normally die poor”
― Dharmendra Rai , Corporate Invisible Selling Behavioural Economics & More

“If you are perceived to be first ( a uniqueness ) , you tend to be remembered”
― Dharmendra Rai, Corporate Invisible Selling Behavioural Economics & More

“If you are # 2 nobody knows you & hence nobody cares about you because most industries in the world are winner takes all industries . They are happy buying products from # 1 . They don’t have time to bother about who is # 2”
― Dharmendra Rai, Corporate Invisible Selling Behavioural Economics & More

“Nobody cares who was the first . People care about who they perceive as the first . If you are the first in an industry but do not make people perceive you to be the first , you might as well have not gotten out of bed”
― Dharmendra Rai , Corporate Invisible Selling Behavioural Economics & More

“If you are not perceived as unique & useful your potential will always be a cup half full”
― Dharmendra Rai , Corporate Invisible Selling Behavioural Economics & More

“Here is my practical definition of the availability heuristic
Whatever is easily available to the brain is taken as true or the only one or the best or the most significant or the most frequent et al”
― Dharmendra Rai , Corporate Invisible Selling Behavioural Economics & More

“Most people think tornadoes are deadlier than asthma though asthma causes 20 times more deaths”
― Dharmendra Rai, Corporate Invisible Selling Behavioural Economics & More

“Most people estimate that accidents & diseases kill people equally . The truth is diseases are 18 times as likely as an accidental death”
― Dharmendra Rai, Corporate Invisible Selling Behavioural Economics & More

“That is exactly how the brain works when it thinks of buying a product . It does not think about the best product or the cheapest product or the most value for money product but the available product or the top of the mind product”
― Dharmendra Rai, Corporate Invisible Selling Behavioural Economics & More

“Most people think advertising is done for awareness .It is mostly done for “topofthemindness”
― Dharmendra Rai , Corporate Invisible Selling Behavioural Economics & More

“The availabilty heuristic may be interpreted as “ Being famous IS being persuasive”
― Dharmendra Rai , Corporate Invisible Selling Behavioural Economics & More

“Be as omnipresent as you can . Do not think of the fictional concept of over exposure – no such thing exists in a hyper competitive world”
― Dharmendra Rai , Corporate Invisible Selling Behavioural Economics & More

“Out of mind is left behind”
― Dharmendra Rai , Corporate Invisible Selling Behavioural Economics & More

“Why do people write complicated books when simple books would help more people & sell more ?”
― Dharmendra Rai , Corporate Invisible Selling Behavioural Economics & More

“Simplify or ossify”
― Dharmendra Rai, Corporate Invisible Selling Behavioural Economics & More

“We are more motivated by avoiding losses than getting equivalent gains . A concept called Loss Aversion”
― Dharmendra Rai, Corporate Invisible Selling Behavioural Economics & More

“Use scarcity or your profits will be scarce”
― Dharmendra Rai

“Never make it too easy for your prospects”
― Dharmendra Rai, Corporate Invisible Selling Behavioural Economics & More