Familiarity Bias Quotes

“Familiarity bias drags you to the safety of your comfort zone and, in doing so, unwittingly increases your risks by limiting diversification and investment opportunities.”
― Coreen T. Sol, Unbiased Investor: Reduce Financial Stress and Keep More of Your Money

“If you excuse investment concentration by telling yourself that your familiarity with domestic companies or specific sectors helps you understand those investments better, your familiarity bias is the excuse for your familiarity bias.”
― Coreen T. Sol, Unbiased Investor: Reduce Financial Stress and Keep More of Your Money