Kit Kats Quotes

“The Kit Kat first came to Japan in 1973, but the first 100 percent, truly on-brand Japanese Kit Kat arrived at the turn of the millennium, when the marketing department of Nestlé Japan, the manufacturer of Kit Kats in the country, decided to experiment with new flavors, sweetness levels, and types of packaging in an effort to increase sales. Strawberry! A pinkish, fruity Kit Kat would have been a gamble almost anywhere else in the world, but in Japan strawberry-flavored sweets were established beyond the status of novelties. The strawberry Kit Kat was covered in milk chocolate tinted by the addition of a finely ground powder of dehydrated strawberry juice. It was first introduced in Hokkaido--- coincidentally and serendipitously--- at the start of strawberry season.”
― Samin Nosrat, The Best American Food Writing 2019