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“Fail to engage the AI system, and you may never make the shortlist. Fail to persuade the human committee, and you won’t close the deal.”
― Ian Michiels, The Validation Economy: In the Age of AI, B2B Marketers Stay Indispensable by Doing What AI Can't

tags: ai, b2b-marketing, procurement, saas, selling, vendor-selection

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Aiyaz Uddin

“A lot of products don't fail because they're not sellable—they fail because they're not discoverable.”
― Aiyaz Uddin

tags: branding, discovery, marketing, product, saas

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