Sales Pitch Quotes

“Never make a sales pitch as the way you introduce yourself. What you CAN say is how you help people and businesses.”
― Beth Ramsay, #Networking is people looking for people looking for people

“Imagine homemade desserts, with pies being the star, made by two older Southern women using time-honored family recipes that elicit a feeling of nostalgia and luxury."
Brock snorted as he shook his head. "Food is a crowded field. There's no way---"
Micah held up a hand. "Let her finish."
Yeah, dumbass. Let me finish.
"This is about more than pies and desserts. It's about the story behind the desserts." I was in it now and didn't have a road map to lead me out again. "The backstory is inspiring. Two women of a certain age were married to completely useless men and ultimately forced to fend for themselves."
I let that last sentence splash around in the room's testosterone for a second.
"They rebuilt their lives by making and selling pies. Creating a business and a community around the pies that later expanded to include other desserts."
"So?" Brock excelled at missing the point and didn't disappoint here.
"Frankly, they're damn good pies. Right now, they're sold on a small scale all over the South via word of mouth and a website. They're special. Curated. Artisanal." I'd moved into the part of the pitch where I threw phrases together that may or may not have applied to pies, cupcakes, and other assorted dessert items because this room loved fancy buzzwords. "Now imagine taking this small grandma-run business nationwide. Making it the go-to dessert option for special occasions. Putting it in high-end grocery and specialty stores as well as on direct delivery. Creating demand like that lady did with cupcakes a decade or so ago."
Big fan. Loved the whole dessert family. And those cupcake vending machines? Genius.
Now I wanted a cupcake, so time to wrap this up. "If we focus on the pies for a second, once you convince people they need the pies, they'll pay for anything for those pies. Plus, you have built-in marketing gold in the form of two very feisty, self-made women who people will see as their grandmas.”
― HelenKay Dimon, The Usual Family Mayhem