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203 books
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101 voters
Brand Books
Showing 1-50 of 500
Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 26 times as brand)
avg rating 4.27 — 26,272 ratings — published 2017
The Brand Gap (Paperback)
by (shelved 22 times as brand)
avg rating 3.98 — 5,586 ratings — published 2003
Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)
by (shelved 16 times as brand)
avg rating 4.12 — 2,706 ratings — published 2003
Positioning: The Battle for Your Mind (Paperback)
by (shelved 15 times as brand)
avg rating 4.04 — 18,423 ratings — published 1980
Zag: The Number One Strategy of High-Performance Brands (Paperback)
by (shelved 13 times as brand)
avg rating 3.99 — 3,969 ratings — published 2006
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
by (shelved 11 times as brand)
avg rating 4.29 — 665 ratings — published 2015
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Hardcover)
by (shelved 11 times as brand)
avg rating 3.88 — 3,867 ratings — published 1998
How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 9 times as brand)
avg rating 4.16 — 3,800 ratings — published 2010
Start with Why: How Great Leaders Inspire Everyone to Take Action (Hardcover)
by (shelved 7 times as brand)
avg rating 4.10 — 267,338 ratings — published 2009
Brand Thinking and Other Noble Pursuits (Hardcover)
by (shelved 7 times as brand)
avg rating 3.86 — 886 ratings — published 2011
Shoe Dog: A Memoir by the Creator of Nike (Hardcover)
by (shelved 6 times as brand)
avg rating 4.46 — 365,914 ratings — published 2016
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Hardcover)
by (shelved 6 times as brand)
avg rating 3.91 — 365 ratings — published 2013
This is Marketing: You Can't Be Seen Until You Learn To See (Kindle Edition)
by (shelved 5 times as brand)
avg rating 3.92 — 17,552 ratings — published 2018
Ogilvy on Advertising (Paperback)
by (shelved 5 times as brand)
avg rating 4.15 — 11,664 ratings — published 1983
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (Hardcover)
by (shelved 5 times as brand)
avg rating 4.14 — 939 ratings — published
Purple Cow: Transform Your Business by Being Remarkable (Hardcover)
by (shelved 5 times as brand)
avg rating 3.78 — 55,851 ratings — published
Contagious: Why Things Catch On (Hardcover)
by (shelved 5 times as brand)
avg rating 3.98 — 33,052 ratings — published 2013
Lovemarks The Future Beyond Brands (Hardcover)
by (shelved 5 times as brand)
avg rating 3.86 — 1,488 ratings — published 2004
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (Kindle Edition)
by (shelved 4 times as brand)
avg rating 4.25 — 3,932 ratings — published
Branding: In Five and a Half Steps (Hardcover)
by (shelved 4 times as brand)
avg rating 4.32 — 281 ratings — published
Identity Designed: The Definitive Guide to Visual Branding (Hardcover)
by (shelved 4 times as brand)
avg rating 4.18 — 207 ratings — published
Building Distinctive Brand Assets (Hardcover)
by (shelved 4 times as brand)
avg rating 4.31 — 200 ratings — published 2018
Archetypes in Branding: A Toolkit for Creatives and Strategists (Spiral-bound)
by (shelved 4 times as brand)
avg rating 4.18 — 151 ratings — published 2012
Building Strong Brands (Hardcover)
by (shelved 4 times as brand)
avg rating 3.99 — 655 ratings — published 1995
Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (Hardcover)
by (shelved 4 times as brand)
avg rating 3.87 — 888 ratings — published 2005
Aaker on Branding: 20 Principles That Drive Success (Paperback)
by (shelved 4 times as brand)
avg rating 3.86 — 249 ratings — published 2014
Strategic Brand Management (Hardcover)
by (shelved 4 times as brand)
avg rating 4.03 — 439 ratings — published
Brand Leadership: The Next Level of the Brand Revolution (Hardcover)
by (shelved 4 times as brand)
avg rating 3.99 — 206 ratings — published 2000
Hello, My Name Is Awesome: How to Create Brand Names That Stick (Paperback)
by (shelved 4 times as brand)
avg rating 4.13 — 981 ratings — published 2014
60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals (Hardcover)
by (shelved 4 times as brand)
avg rating 3.71 — 178 ratings — published 2003
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)
by (shelved 4 times as brand)
avg rating 4.05 — 22,348 ratings — published 1993
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)
by (shelved 4 times as brand)
avg rating 3.93 — 748 ratings — published 1999
Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time (Paperback)
by (shelved 4 times as brand)
avg rating 3.58 — 593 ratings — published 2003
Personal Branding (Hardcover)
by (shelved 3 times as brand)
avg rating 3.90 — 42 ratings — published 2010
My Booky Wook (Hardcover)
by (shelved 3 times as brand)
avg rating 3.43 — 24,323 ratings — published 2007
How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands (Hardcover)
by (shelved 3 times as brand)
avg rating 4.16 — 548 ratings — published 2016
Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 3 times as brand)
avg rating 4.21 — 8,768 ratings — published 2019
Bigger Than This: How to Turn Any Venture Into An Admired Brand (Paperback)
by (shelved 3 times as brand)
avg rating 4.19 — 216 ratings — published
Logo Design Love: A Guide to Creating Iconic Brand Identities (Paperback)
by (shelved 3 times as brand)
avg rating 4.20 — 4,231 ratings — published 2009
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 3 times as brand)
avg rating 3.98 — 99,206 ratings — published 2006
The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand (Paperback)
by (shelved 3 times as brand)
avg rating 3.73 — 106 ratings — published 2016
Marty Neumeier's Innovation Workshop: Brand Strategy + Design Thinking = Transformation, DVD (Hardcover)
by (shelved 3 times as brand)
avg rating 4.22 — 18 ratings — published 2009
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 3 times as brand)
avg rating 3.76 — 14,276 ratings — published 2008
Permission Marketing: Turning Strangers into Friends and Friends into Customers (Hardcover)
by (shelved 3 times as brand)
avg rating 3.92 — 14,804 ratings — published 2014
Steve Jobs (Hardcover)
by (shelved 3 times as brand)
avg rating 4.16 — 1,355,854 ratings — published 2011
BrandSimple: How the Best Brands Keep it Simple and Succeed (Hardcover)
by (shelved 3 times as brand)
avg rating 3.83 — 218 ratings — published 2006
The Boron Letters (Kindle Edition)
by (shelved 2 times as brand)
avg rating 4.18 — 2,259 ratings — published 2013
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (Paperback)
by (shelved 2 times as brand)
avg rating 4.14 — 1,574 ratings — published 2006
Primal Branding: Create Zealots for Your Brand, Your Company, And Your Future (Audio CD)
by (shelved 2 times as brand)
avg rating 3.73 — 627 ratings — published 2006
“Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.”
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“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
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