Dark Horse Books

“The reason we all came to accept this dehumanizing system so wholeheartedly is because society made an implicit promise to its citizens in the Age of Standardization: if you can follow the straight path to its destination, you will be granted employment, social status, and financial security. ... According to the terms of this Standardization Covenant, society will bestow its rewards upon you as long as you abandon the individual pursuit of personal fulfillment for the standardized pursuit of professional excellence. ... The Standardization Covenant demands that we follow the Standard Formula to attain excellence, which will then lead to fulfillment—somehow. Dark horses, meanwhile, harness their individuality in the pursuit of fulfillment, which creates the optimal conditions for attaining excellence. ... The Standardization Covenant is holding all of us back. Though its views of talent and success are easy to grasp and reassuringly familiar, there is no future for a society devoted to the proposition that the pursuit of standardized excellence leads to fulfillment. The dark horse mindset, meanwhile, opens onto an unbounded social universe of achievement and joy. ... Every standardized institution, by definition and design, is focused on efficiency above all else, and generic motives and universal motives are efficient ways of moving the needle—on average, at least. But they’re horrible for your own fulfillment. Not only do standardized views of motivation ignore everything that is important about who you are, but by incessantly focusing all of our attention on a small set of institutionally ordained motives, the Standardization Covenant constrains our thinking about what a personal motive can even be. Fortunately, dark horses reveal the hidden truth about motivation ... Under the covenant, your chosen form of standardized excellence became your destination. Dark horses take a different perspective. When they consider excellence, they presume that individuality matters. ... The Standardization Covenant’s assurance that the pursuit of excellence leads to fulfillment was always a false promise. ... Only by prioritizing your own fulfillment can you advance toward your peak excellence, and only by advancing toward your peak excellence can you experience fulfillment. You need the energy of self-engineered passion and the direction of self-engineered purpose to scale the mountain of excellence, and you need the pride, self-worth, and sense of meaningful accomplishment from self-engineered achievement to experience the full flush of fulfillment. When you apply the four elements of the dark horse mindset in your own life, fulfillment and excellence come under your conscious control. You are no longer a puppet of fate, but the master of your destiny. When you focus on getting better at the things you care about most, you are not wandering. ... Now we have the chance to ratify a Dark Horse Covenant, predicated upon the belief that everyone possesses the potential for their own variety of merit and endorsing a core value of fulfillment, leading to a system of opportunity where anyone and everyone can succeed. This democratic meritocracy will be enforced by individuals, with the consent of individuals.”
― Todd Rose, Dark Horse: Achieving Success Through the Pursuit of Fulfillment