Marketing Communication Books

Showing 1-50 of 158
Building a StoryBrand: Clarify Your Message So Customers Will Listen Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 2 times as marketing-communication)
avg rating 4.26 — 27,352 ratings — published 2017
Rate this book
Clear rating
How to Get Ideas How to Get Ideas (Paperback)
by (shelved 2 times as marketing-communication)
avg rating 3.96 — 2,140 ratings — published 1996
Rate this book
Clear rating
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising (ebook)
by (shelved 2 times as marketing-communication)
avg rating 3.77 — 11,175 ratings — published
Rate this book
Clear rating
Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered (Paperback)
by (shelved 2 times as marketing-communication)
avg rating 4.07 — 63,491 ratings — published 2014
Rate this book
Clear rating
Marketing 4.0: Moving from Traditional to Digital Marketing 4.0: Moving from Traditional to Digital (Kindle Edition)
by (shelved 2 times as marketing-communication)
avg rating 4.06 — 3,417 ratings — published 2016
Rate this book
Clear rating
The Anatomy of Humbug: How to Think Differently About Advertising The Anatomy of Humbug: How to Think Differently About Advertising (Kindle Edition)
by (shelved 2 times as marketing-communication)
avg rating 4.21 — 378 ratings — published 2015
Rate this book
Clear rating
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (Hardcover)
by (shelved 2 times as marketing-communication)
avg rating 3.95 — 9,205 ratings — published 2013
Rate this book
Clear rating
The Tipping Point: How Little Things Can Make a Big Difference The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
by (shelved 2 times as marketing-communication)
avg rating 4.01 — 865,203 ratings — published 2000
Rate this book
Clear rating
Content marketing. Promuovere, sedurre e vendere con i contenuti Content marketing. Promuovere, sedurre e vendere con i contenuti (Paperback)
by (shelved 1 time as marketing-communication)
avg rating 4.25 — 8 ratings — published
Rate this book
Clear rating
UX Writing: micro testi, macro impatto. Come parole ed emozioni guidano gli utenti nella navigazione UX Writing: micro testi, macro impatto. Come parole ed emozioni guidano gli utenti nella navigazione (Kindle Edition)
by (shelved 1 time as marketing-communication)
avg rating 3.92 — 95 ratings — published 2019
Rate this book
Clear rating
Marketing e comunicazione: Strategie, strumenti, casi pratici (Italian Edition) Marketing e comunicazione: Strategie, strumenti, casi pratici (Italian Edition)
by (shelved 1 time as marketing-communication)
avg rating 3.24 — 17 ratings — published
Rate this book
Clear rating
Copywriting Secrets Copywriting Secrets (Paperback)
by (shelved 1 time as marketing-communication)
avg rating 4.31 — 1,186 ratings — published 2019
Rate this book
Clear rating
Sales Promotion: Concepts, Methods and Strategies Sales Promotion: Concepts, Methods and Strategies (Hardcover)
by (shelved 1 time as marketing-communication)
avg rating 4.75 — 4 ratings — published 1990
Rate this book
Clear rating
GAM7 Book No.5: Content - Nội Dung GAM7 Book No.5: Content - Nội Dung (Hardcover)
by (shelved 1 time as marketing-communication)
avg rating 4.22 — 32 ratings — published
Rate this book
Clear rating
Quảng Cáo Không Nói Láo Quảng Cáo Không Nói Láo (Paperback)
by (shelved 1 time as marketing-communication)
avg rating 4.46 — 173 ratings — published
Rate this book
Clear rating
Ý tưởng này là của chúng mình Ý tưởng này là của chúng mình (Paperback)
by (shelved 1 time as marketing-communication)
avg rating 4.14 — 833 ratings — published 2013
Rate this book
Clear rating
Sales Promotion Management (The Prentice Hall Series in Marketing) Sales Promotion Management (The Prentice Hall Series in Marketing)
by (shelved 1 time as marketing-communication)
avg rating 4.00 — 1 rating — published 1989
Rate this book
Clear rating
Rate this book
Clear rating
When Digital Becomes Human: The Transformation of Customer Relationships When Digital Becomes Human: The Transformation of Customer Relationships (Paperback)
by (shelved 1 time as marketing-communication)
avg rating 3.83 — 187 ratings — published 2014
Rate this book
Clear rating
Media Ethics: Key Principles for Responsible Practice Media Ethics: Key Principles for Responsible Practice (Paperback)
by (shelved 1 time as marketing-communication)
avg rating 3.58 — 12 ratings — published 2008
Rate this book
Clear rating
Liever Naakt Dan Namaak, Hoe We Door Reclame Zijn Verleid Liever Naakt Dan Namaak, Hoe We Door Reclame Zijn Verleid (Hardcover)
by (shelved 1 time as marketing-communication)
avg rating 3.67 — 3 ratings — published 2008
Rate this book
Clear rating
Youtility: Why Smart Marketing Is about Help Not Hype Youtility: Why Smart Marketing Is about Help Not Hype (Hardcover)
by (shelved 1 time as marketing-communication)
avg rating 3.99 — 1,144 ratings — published 2013
Rate this book
Clear rating
Communicatieprofessionals en ethiek Communicatieprofessionals en ethiek (Paperback)
by (shelved 1 time as marketing-communication)
avg rating 3.00 — 1 rating — published 2011
Rate this book
Clear rating
Gam7 Book No.06 - Insight Sự thật ngầm hiểu Gam7 Book No.06 - Insight Sự thật ngầm hiểu (Unknown Binding)
by (shelved 1 time as marketing-communication)
avg rating 3.46 — 26 ratings — published
Rate this book
Clear rating
Nachtmerrie of Droom: de ROI van Customer Media Nachtmerrie of Droom: de ROI van Customer Media (Paperback)
by (shelved 1 time as marketing-communication)
avg rating 2.00 — 1 rating — published 2012
Rate this book
Clear rating
Developing Effective Communications Strategy: A Benefit Segmentation Approach (Wiley Series on Marketing Management) Developing Effective Communications Strategy: A Benefit Segmentation Approach (Wiley Series on Marketing Management)
by (shelved 1 time as marketing-communication)
avg rating 3.00 — 2 ratings — published 1985
Rate this book
Clear rating
Politics and Policy in American States & Communities (Subscription) Politics and Policy in American States & Communities (Subscription)
by (shelved 1 time as marketing-communication)
avg rating 4.17 — 12 ratings — published 2003
Rate this book
Clear rating
Advertising Communications and Promotion Management Advertising Communications and Promotion Management (Hardcover)
by (shelved 1 time as marketing-communication)
avg rating 4.10 — 10 ratings — published 1900
Rate this book
Clear rating
Media Effects: Advances in Theory and Research (Routledge Communication Series) Media Effects: Advances in Theory and Research (Routledge Communication Series)
by (shelved 1 time as marketing-communication)
avg rating 3.77 — 83 ratings — published 1994
Rate this book
Clear rating
GAM7 Book 14 - Họ Không Quan Tâm Quảng Cáo Lắm Đâu GAM7 Book 14 - Họ Không Quan Tâm Quảng Cáo Lắm Đâu (Paperback)
by (shelved 1 time as marketing-communication)
avg rating 4.00 — 16 ratings — published
Rate this book
Clear rating
The Advertising and Promotion Challenge: Vaguely Right or Precisely Wrong? (The ^AWharton Executive Library) The Advertising and Promotion Challenge: Vaguely Right or Precisely Wrong? (The ^AWharton Executive Library)
by (shelved 1 time as marketing-communication)
avg rating 0.0 — 0 ratings — published 1986
Rate this book
Clear rating
Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Hardcover)
by (shelved 1 time as marketing-communication)
avg rating 3.81 — 491 ratings — published 2009
Rate this book
Clear rating
Branding: Brand Identity, Brand Strategy & Brand Development Branding: Brand Identity, Brand Strategy & Brand Development (Kindle Edition)
by (shelved 1 time as marketing-communication)
avg rating 3.49 — 77 ratings — published
Rate this book
Clear rating
Applying Communication Theory for Professional Life: A Practical Introduction Applying Communication Theory for Professional Life: A Practical Introduction (Paperback)
by (shelved 1 time as marketing-communication)
avg rating 3.33 — 64 ratings — published 2004
Rate this book
Clear rating
Insanely Simple: The Obsession That Drives Apple's Success Insanely Simple: The Obsession That Drives Apple's Success (Hardcover)
by (shelved 1 time as marketing-communication)
avg rating 3.91 — 6,048 ratings — published 2012
Rate this book
Clear rating
Marketing Communications: A European Perspective Marketing Communications: A European Perspective (Paperback)
by (shelved 1 time as marketing-communication)
avg rating 3.88 — 32 ratings — published 2004
Rate this book
Clear rating
Rate this book
Clear rating
Rate this book
Clear rating
The Consumer Society: Myths and Structures The Consumer Society: Myths and Structures (Paperback)
by (shelved 1 time as marketing-communication)
avg rating 4.12 — 2,266 ratings — published 1970
Rate this book
Clear rating
Ogilvy on Advertising Ogilvy on Advertising (Paperback)
by (shelved 1 time as marketing-communication)
avg rating 4.15 — 11,908 ratings — published 1983
Rate this book
Clear rating
Sticky Branding: 12.5 Ways to Stand Out, Attract Customers, and Grow an Incredible Brand Sticky Branding: 12.5 Ways to Stand Out, Attract Customers, and Grow an Incredible Brand (Paperback)
by (shelved 1 time as marketing-communication)
avg rating 3.93 — 176 ratings — published 2014
Rate this book
Clear rating
THE BRANDING METHOD: cómo crear marcas que provocan, venden e impactan: Una guía paso a paso con más de 25 herramientas prácticas (Spanish Edition) THE BRANDING METHOD: cómo crear marcas que provocan, venden e impactan: Una guía paso a paso con más de 25 herramientas prácticas (Spanish Edition)
by (shelved 1 time as marketing-communication)
avg rating 4.07 — 166 ratings — published
Rate this book
Clear rating
Marca personal: cuando el producto eres tú (Serie Liderazgo, Desarrollo Personal y Profesional nº 5) (Spanish Edition) Marca personal: cuando el producto eres tú (Serie Liderazgo, Desarrollo Personal y Profesional nº 5) (Spanish Edition)
by (shelved 1 time as marketing-communication)
avg rating 4.19 — 32 ratings — published
Rate this book
Clear rating
La economía naranja: una oportunidad infinita. La economía naranja: una oportunidad infinita. (Hardcover)
by (shelved 1 time as marketing-communication)
avg rating 3.56 — 103 ratings — published 2013
Rate this book
Clear rating
Steal Like an Artist: 10 Things Nobody Told You About Being Creative Steal Like an Artist: 10 Things Nobody Told You About Being Creative (Paperback)
by (shelved 1 time as marketing-communication)
avg rating 3.97 — 348,208 ratings — published 2012
Rate this book
Clear rating
Words Can Change Your Brain: 12 Conversation Strategies to Build Trust, Resolve Conflict, and Increase Intimacy Words Can Change Your Brain: 12 Conversation Strategies to Build Trust, Resolve Conflict, and Increase Intimacy (Hardcover)
by (shelved 1 time as marketing-communication)
avg rating 3.80 — 1,038 ratings — published 2012
Rate this book
Clear rating
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Hardcover)
by (shelved 1 time as marketing-communication)
avg rating 3.96 — 1,453 ratings — published 2011
Rate this book
Clear rating
Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series) Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series)
by (shelved 1 time as marketing-communication)
avg rating 2.50 — 2 ratings — published 2006
Rate this book
Clear rating
Secrets of Successful Sales Secrets of Successful Sales (Paperback)
by (shelved 1 time as marketing-communication)
avg rating 4.24 — 37 ratings — published
Rate this book
Clear rating
Let the Story Do the Work: The Art of Storytelling for Business Success Let the Story Do the Work: The Art of Storytelling for Business Success (Hardcover)
by (shelved 1 time as marketing-communication)
avg rating 3.76 — 227 ratings — published
Rate this book
Clear rating