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8 books
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1 voter
Marketing Research Books
Showing 1-50 of 99
Marketing Research: An Applied Orientation (Paperback)
by (shelved 4 times as marketing-research)
avg rating 4.05 — 465 ratings — published 1993
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (ebook)
by (shelved 2 times as marketing-research)
avg rating 3.67 — 246 ratings — published 2009
Research for Marketing Decisions (Hardcover)
by (shelved 2 times as marketing-research)
avg rating 4.33 — 6 ratings — published 1970
Thinking, Fast and Slow (Hardcover)
by (shelved 2 times as marketing-research)
avg rating 4.17 — 595,147 ratings — published 2011
Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover)
by (shelved 2 times as marketing-research)
avg rating 4.12 — 131,673 ratings — published 2008
Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (Paperback)
by (shelved 2 times as marketing-research)
avg rating 3.82 — 2,818 ratings — published 1994
Start with Why: How Great Leaders Inspire Everyone to Take Action (Hardcover)
by (shelved 2 times as marketing-research)
avg rating 4.10 — 272,035 ratings — published 2009
90 Minute Marketing Plan (Kindle Edition)
by (shelved 1 time as marketing-research)
avg rating 5.00 — 2 ratings — published 2013
The Routledge Companion to Digital Consumption (Routledge International Handbooks)
by (shelved 1 time as marketing-research)
avg rating 0.0 — 0 ratings — published 2013
What Americans Really Want...Really: The Truth About Our Hopes, Dreams, and Fears (Hardcover)
by (shelved 1 time as marketing-research)
avg rating 3.63 — 236 ratings — published 2009
The Art Of War For Executives (Paperback)
by (shelved 1 time as marketing-research)
avg rating 3.50 — 255 ratings — published 1995
Business Research Methods (Paperback)
by (shelved 1 time as marketing-research)
avg rating 4.14 — 21 ratings — published
Consumer Behavior: Building Marketing Strategy by David L Mothersbaugh Associate Professor of Marketing, McGraw-Hill Education (ebook)
by (shelved 1 time as marketing-research)
avg rating 4.33 — 6 ratings — published
Consumer Behavior: Building Marketing Strategy (Hardcover)
by (shelved 1 time as marketing-research)
avg rating 3.65 — 124 ratings — published
Market Research in Practice: An Introduction to Gaining Greater Market Insight (Paperback)
by (shelved 1 time as marketing-research)
avg rating 3.93 — 42 ratings — published
Influence: The Psychology of Persuasion (Paperback)
by (shelved 1 time as marketing-research)
avg rating 4.21 — 178,697 ratings — published 1984
Marketing Analytics: Data-Driven Techniques with Microsoft Excel (Kindle Edition)
by (shelved 1 time as marketing-research)
avg rating 4.15 — 80 ratings — published 2013
Essentials of Marketing Research (Paperback)
by (shelved 1 time as marketing-research)
avg rating 4.18 — 11 ratings — published 2013
Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)
by (shelved 1 time as marketing-research)
avg rating 3.50 — 4 ratings — published 1997
Essentials of Marketing Research (Paperback)
by (shelved 1 time as marketing-research)
avg rating 3.50 — 58 ratings — published 2007
Marketing Research: Methodological Foundations (Paperback)
by (shelved 1 time as marketing-research)
avg rating 4.10 — 10 ratings — published
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice Series)
by (shelved 1 time as marketing-research)
avg rating 3.43 — 37 ratings — published 2004
Marketing Research: Tools and Techniques (Paperback)
by (shelved 1 time as marketing-research)
avg rating 3.43 — 7 ratings — published 2007
Marketing Research : An Applied Orientation | Revised Seventh Edition | By Pearson (Kindle Edition)
by (shelved 1 time as marketing-research)
avg rating 3.00 — 3 ratings — published
Marketing Research Kit for Dummies (Paperback)
by (shelved 1 time as marketing-research)
avg rating 3.37 — 27 ratings — published 2010
Forecasting and Market Analysis Techniques: A Practical Approach (Hardcover)
by (shelved 1 time as marketing-research)
avg rating 4.50 — 2 ratings — published 1994
Multivariate Methods for Marketing and Survey Research (Hardcover)
by (shelved 1 time as marketing-research)
avg rating 4.00 — 1 rating — published 1977
Lifestyle Market Segmentation: (Hardcover)
by (shelved 1 time as marketing-research)
avg rating 4.67 — 3 ratings — published 1991
Market Opportunity Analysis: Text and Cases (Hardcover)
by (shelved 1 time as marketing-research)
avg rating 4.14 — 7 ratings — published 1986
Lifestyle Market Segmentation (Haworth Series in Segmented, Targeted, and Customized Market)
by (shelved 1 time as marketing-research)
avg rating 3.50 — 2 ratings — published 2006
Multidimensional Scaling: Concepts and Applications (Hardcover)
by (shelved 1 time as marketing-research)
avg rating 2.00 — 1 rating — published 1989
Multiattribute decisions in marketing: A measurement approach (Editors' series in marketing)
by (shelved 1 time as marketing-research)
avg rating 4.00 — 1 rating — published 1973
Market research and analysis (Hardcover)
by (shelved 1 time as marketing-research)
avg rating 4.75 — 4 ratings — published 1979
Introduction to Multidimensional Scaling: Theory, Methods and Applications (Hardcover)
by (shelved 1 time as marketing-research)
avg rating 4.33 — 3 ratings — published 1981
Analysis for Marketing Planning (Paperback)
by (shelved 1 time as marketing-research)
avg rating 3.77 — 30 ratings — published 1988
Handbook of Market Segmentation (Haworth Series in Segmented, Targeted, and Customized Market)
by (shelved 1 time as marketing-research)
avg rating 3.82 — 11 ratings — published 2004
Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research (Paperback)
by (shelved 1 time as marketing-research)
avg rating 3.72 — 36 ratings — published 2005
Applied Multidimensional Scaling: A Comparison of Approaches and Algorithms (Editors' Series in Marketing)
by (shelved 1 time as marketing-research)
avg rating 5.00 — 1 rating — published 1972
Analyzing Multivariate Data (Hardcover)
by (shelved 1 time as marketing-research)
avg rating 3.00 — 2 ratings — published 1978
The Essential Role of Language in Survey Research (RTI Press Books)
by (shelved 1 time as marketing-research)
avg rating 0.0 — 0 ratings — published
Qualitative Marketing Research (Paperback)
by (shelved 1 time as marketing-research)
avg rating 4.50 — 2 ratings — published
Positioning: The Battle for Your Mind (Paperback)
by (shelved 1 time as marketing-research)
avg rating 4.04 — 18,508 ratings — published 1980
Why We Buy: The Science of Shopping (Paperback)
by (shelved 1 time as marketing-research)
avg rating 3.88 — 13,499 ratings — published 1999
NYSTCE Business and Marketing (069) Test Secrets Study Guide: NYSTCE Exam Review for the New York State Teacher Certification Examinations
by (shelved 1 time as marketing-research)
avg rating 0.0 — 0 ratings — published 2013
Good Economics for Hard Times: Better Answers to Our Biggest Problems (ebook)
by (shelved 1 time as marketing-research)
avg rating 4.22 — 14,881 ratings — published 2019
When: The Scientific Secrets of Perfect Timing (Hardcover)
by (shelved 1 time as marketing-research)
avg rating 3.79 — 32,746 ratings — published 2018
Measure What Matters (Kindle Edition)
by (shelved 1 time as marketing-research)
avg rating 3.97 — 37,909 ratings — published 2017
Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are (Hardcover)
by (shelved 1 time as marketing-research)
avg rating 3.91 — 42,759 ratings — published 2017
Invisible Influence: The Hidden Forces that Shape Behavior (Hardcover)
by (shelved 1 time as marketing-research)
avg rating 3.70 — 3,917 ratings — published 2016
Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead (Hardcover)
by (shelved 1 time as marketing-research)
avg rating 4.13 — 16,346 ratings — published 2015
“If your customers are your building blocks, it becomes crucial for you to understand their needs and keep them satisfied all the time.”
― Market Research Like a Pro
― Market Research Like a Pro
“You can turn any business into a successful one, but only if you can figure out what customers really need, what current brands are offering to fill that need, and how big the gap between customer needs and the existing product is.”
― Market Research Like a Pro
― Market Research Like a Pro
