“Don't raise your voice, improve your argument."
[Address at the Nelson Mandela Foundation in Houghton, Johannesburg, South Africa, 23 November 2004]”
―
[Address at the Nelson Mandela Foundation in Houghton, Johannesburg, South Africa, 23 November 2004]”
―
“In a battle of believability, the winner is the one with the best body language, not the clearest logic.”
― This Book is Not for Sale
― This Book is Not for Sale
“To be persuasive we must be believable;
to be believable we must be creditable;
to be credible we must be truthful.”
―
to be believable we must be creditable;
to be credible we must be truthful.”
―
“People are generally better persuaded by the reasons which they have themselves discovered than by those which have come into the mind of others.”
― Pensées
― Pensées
“It is safe to assume that any individual or group you wish to influence has access to more wisdom than they currently use. It is also safe to assume that they also have considerably more facts than they can process effectively. Giving them even more facts adds to the wrong pile. They don't need more facts. They need help finding their wisdom. Contrary to popular belief, bad decisions are rarely made because people don't have all the facts.”
― The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling
― The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling
Elise’s 2025 Year in Books
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