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The Story Factor:...
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“It is safe to assume that any individual or group you wish to influence has access to more wisdom than they currently use. It is also safe to assume that they also have considerably more facts than they can process effectively. Giving them even more facts adds to the wrong pile. They don't need more facts. They need help finding their wisdom. Contrary to popular belief, bad decisions are rarely made because people don't have all the facts.”
Annette Simmons, The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling

Maya Angelou
“The world had taken a deep breath and was having doubts about continuing to revolve.”
Maya Angelou, I Know Why the Caged Bird Sings

Blaise Pascal
“People are generally better persuaded by the reasons which they have themselves discovered than by those which have come into the mind of others.”
Blaise Pascal, Pensées

Desmond Tutu
“Don't raise your voice, improve your argument."

[Address at the Nelson Mandela Foundation in Houghton, Johannesburg, South Africa, 23 November 2004]”
Desmond Tutu

Edward R. Murrow
“To be persuasive we must be believable;
to be believable we must be creditable;
to be credible we must be truthful.”
Edward R. Murrow

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