Haytham

“Understanding your consumer makes it easier and cheaper to reach them in large volume with targeted marketing and advertising. It also makes it easier to create a product that better satisfies their needs, and is used in a manner that is convenient to them (important for product adoption and customer retention). It also helps you better understand your market size, which enables you to make more accurate financial estimates.”
― Alex Genadinik, Business Plan Template And Example: How To Write A Business Plan: Business Planning Made Simple