Crazyrisk

“We think about it this way: The process isn’t designed to produce the best answers; it’s designed to produce the best questions. After all, business isn’t physics. Business isn’t about finding the exact right answer, but rather is about avoiding the wrong answers and then executing as hard and as well as possible the answers that might be right.”
― PaulB. Carroll, Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years