Elizabeth

“Manage your readers’ expectations. Tell them what you’re going to do, and then do it. That’s how you build trust. When it comes to the frequency of your publications and their size, you can do whatever works best for you as long as you manage those expectations. Period.”
― Craig Martelle, Release Strategies: Plan your self-publishing schedule for maximum benefit

“You've gotta dance like there's nobody watching,
Love like you'll never be hurt,
Sing like there's nobody listening,
And live like it's heaven on earth.”
― William W. Purkey

“Hope is a lousy plan. A real plan, even a half-assed one, is better than hope.”
― Craig Martelle, Release Strategies: Plan your self-publishing schedule for maximum benefit

“I keep going off on tangents—important tangents, mind you, but still…”
― Craig Martelle, Release Strategies: Plan your self-publishing schedule for maximum benefit