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“If I already intuitively "get" what you're trying to tell me, why should I obsess about remembering it? The danger, of course, is that what sounds like common sense often isn't.... It's your job, as a communicator, to expose the parts of your message that are uncommon sense.
(p.72)”
― Made to Stick: Why Some Ideas Survive and Others Die
(p.72)”
― Made to Stick: Why Some Ideas Survive and Others Die
“To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?”
― Made to Stick: Why Some Ideas Survive and Others Die
― Made to Stick: Why Some Ideas Survive and Others Die
Melissa’s 2025 Year in Books
Take a look at Melissa’s Year in Books, including some fun facts about their reading.
1,007 books
|
64 friends
927 books
|
132 friends
917 books
|
93 friends
2,143 books
|
135 friends
274 books
|
72 friends
1,078 books
|
313 friends
165 books
|
102 friends
221 books
|
148 friends
More friends…
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