Robert Kelly

“It's like in the great stories, Mr. Frodo. The ones that really mattered. Full of darkness and danger they were. And sometimes you didn't want to know the end… because how could the end be happy? How could the world go back to the way it was when so much bad had happened? But in the end, it’s only a passing thing… this shadow. Even darkness must pass.”
― J.R.R. Tolkien, The Two Towers

“The only rule that ever made sense to me I learned from a history, not an economics, professor at Wharton. "Fear," he used to say, "fear is the most valuable commodity in the universe." That blew me away. "Turn on the TV," he'd say. "What are you seeing? People selling their products? No. People selling the fear of you having to live without their products." Fuckin' A, was he right. Fear of aging, fear of loneliness, fear of poverty, fear of failure. Fear is the most basic emotion we have. Fear is primal. Fear sells.”
― Max Brooks, World War Z: An Oral History of the Zombie War

“1. Organize before they rise!
2. They feel no fear, why should you?
3. Use your head: cut off theirs.
4. Blades don't need reloading.
5. Ideal protection = tight clothes, short hair.
6. Get up the staircase, then destroy it.
7. Get out of the car, get onto the bike.
8. Keep moving, keep low, keep quiet, keep alert!
9. No place is safe, only safer.
10. The zombie may be gone, but the threat lives on.”
― Max Brooks, The Zombie Survival Guide: Complete Protection from the Living Dead

“Go tell the Spartans, stranger passing by, that here obedient to their laws we lie.”
― Steven Pressfield, Gates of Fire