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“If you can make a compelling argument, and win enough minds, and if you can transform various parts of our world sufficiently, then the moment belongs to you.”
― Brand Thinking and Other Noble Pursuits
― Brand Thinking and Other Noble Pursuits
“I think market research is extremely valuable when it is used properly. But you must not use it to tell you what to do.”
― Brand Thinking and Other Noble Pursuits
― Brand Thinking and Other Noble Pursuits
“Here’s what the moment of inspiration did. It assembled these cultural meanings in this particular package for this particular group at this particular cultural moment.”
― Brand Thinking and Other Noble Pursuits
― Brand Thinking and Other Noble Pursuits
“Fiction is an improvement on life”
― Ham on Rye
― Ham on Rye
“The White Man goes into his church and talks about Jesus. The Indian goes into his tipi and talks with Jesus.”
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Davezilla’s 2025 Year in Books
Take a look at Davezilla’s Year in Books, including some fun facts about their reading.
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