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“Google Adwords, Long Tail Pro and Market Samurai. ”
Steve Scott, Outsourcing Mastery: How to Build a Thriving Internet Business with an Army of Freelancers

“Step 1: Mold Their Perception Step 2: Elicit Congruent Attitudes Step 3: Trigger Social Pressure Step 4: Habituate Your Message Step 5: Optimize Your Message Step 6: Drive Their Momentum Step 7: Sustain Their Compliance”
Nick Kolenda, Methods of Persuasion: How to Use Psychology to Influence Human Behavior

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